Is Bergstrom Automotive a good company to work for?

Bergstrom Automotive has an overall rating of 4.7 out of 5, based on over 771 reviews left anonymously by employees. This rating has been stable over the past 12 months. 94% of employees would recommend working at Bergstrom Automotive to a friend and 93% have a positive outlook for the business. The best reviews about Bergstrom Automotive have been left by employees working as Parts Manager , General Manager and Team Lead .

Does Bergstrom Automotive pay their employees well?

According to anonymously submitted Glassdoor reviews, Bergstrom Automotive employees rate their compensation and benefits as 4.3 out of 5. Find out more about salaries and benefits at Bergstrom Automotive. This rating has decreased by 2% over the last 12 months.

How satisfied are employees working at Bergstrom Automotive?

94% of Bergstrom Automotive employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Bergstrom Automotive 4.5 out of 5 for work life balance, 4.7 for culture and values and 4.6 for career opportunities.

What are the top reviewed jobs at Bergstrom Automotive?

Sales Advisor (57) , Administrative Assistant (38) , General Manager (38) , Service Manager (37) , Sales Associate (24) , Team Leader (21) , Sales (19) , Manager (17) , Receptionist (17) , Sales Advisor - Full Time (13) , Team Lead (12) , Warranty Administrator (12) , Front Desk Receptionist (11) , Sales Manager (11) , Executive Assistant (10)

What are the pros of working at Bergstrom Automotive according to real employee reviews?

"A great team that wants to win together and enjoys coming to work!" ((in 48 reviews)); "Great people to work for and with." ((in 44 reviews)); "Great benefits and discounts within the company" ((in 42 reviews)); "Great culture and employee focussed" ((in 35 reviews)); "Great team members" ((in 32 reviews))

What are the cons of working at Bergstrom Automotive according to real employee reviews?

"Long Hours but that is part of Sales and we get paid well to do this Job" ((in 22 reviews)); "Management was awful, I was there for less then two months before I got the boot for the worse reasons, after I left I found out it was because they promised my job to the receptionist at the time." ((in 14 reviews)); "Competitive Industry, Long Hours, Fast" ((in 9 reviews)); "Bad Communication" ((in 6 reviews)); "Pleasing upper management is most important, and giving them everything they could possibly want, while looking down at everyone else in the company." ((in 4 reviews))

What are the top reviewed Bergstrom Automotive locations?

Appleton , Neenah , Oshkosh , Green Bay , Madison , Middleton , Kaukauna , Fond du Lac , Brookfield , Milwaukee , Racine , Wausau , Oshkosh , Appleton , Los Angeles , Grand Chute , Fox Valley

Bergstrom Automotive reviews

4.7

94% would recommend to a friend

(768 total reviews)

Tim M. Bergstrom

96% approve of CEO

93% positive business outlook

Company ratings over time

Ratings trend for the last 6 months (768 reviews)

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Bergstrom Automotive has an employee rating of 4.7 out of 5 stars, based on 768 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Bergstrom Automotive employee rating is 33% above average for employers within the Retail & Wholesale industry (3.5 stars).

Reviews by job title

768 reviews

5.0

Sep 10, 2025

This place changed my life

Sales advisor

Recommend

CEO approval

Business Outlook

Pros

Bergstrom changed my life. They treat me like family and like I'm not coming to work but I'm just coming to a place where it doesn't feel like work because I enjoy coming here so much. I would want all my family and friends to work here and have the opportunity to change their lives the way that Bergstrom has changed mine

Cons

I have no cons. This place is simply amazing to work for

Bergstrom Automotive Response

9mo

Thank you for the kind words...our team is stronger because you are on it!

1.0

Sep 9, 2025

Uncomfortable Place to Work

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

Smaller company so they can make their own rules, but this also is a con.

Cons

Felt very uncomfortable the entire time I was employed here. I feel they do not practice what they preach in any capacity…they have their own hiring practices that are bias (overheard some of these conversations of why they were not offering a particular candidate), lots of serious situations that are brushed under the rug and avoided, inappropriate comments were to employees, among various others. Overheard first hand a manager laughing about how they pressure employees to purchase cars they can’t afford so they “work harder”. Employees feel pressured into giving for their “community giveback” giving each store a budget and essentially haggling everyone until it’s hit. I could go on, it’s just a degrading place to work that exploits employees to be the gold star of Neenah WI. It felt cult-like…

Bergstrom Automotive Response

9mo

Thank you for your feedback. We're very sorry to hear that you had a negative experience with your work environment and management team. We actively work to create a supportive and collaborative atmosphere for all team members. Your insights are valuable as we continue to improve. If you would be willing to share more details about your experience, please feel free to reach out to the HR team directly at 920-725-4444 (ask for Kevin).

5.0

Aug 27, 2025

Great Company to work for

Sales advisor

Recommend

CEO approval

Business Outlook

Pros

You are treated like family. If you put the work and time in it is very rewarding.

Cons

Long hours but that is a personal choice.

Viewing 22 - 24 of 768 Reviews

Jobs at Bergstrom Automotive

Shipping/Receiving Clerk

Shipping/Receiving Clerk

Parts Driver - Full Time