Pros
This is an amazing company to work with. Paramount leadership and culture. In my opinion, Dave Durand is the greatest CEO, sales coach, and leader in America. Dave understands human nature unbelievably well and his ability to speak to the core of all people is something I have always found fascinating. I can testify that I have personally learned and grown more with Best Version Media in one year than I feel I ever would have elsewhere. Additionally, this is an incredible avenue for local businesses to BRAND in their target market. The residents love the magazine, and that is the key for local advertisers!
Cons
Some businesses will still not understand branding even after full explanation. Some people hear what they want to hear. That can be a frustrating thing at times. This is not a coupon book or direct response advertising. This is Top-of-Mind awareness and branding in target markets with affluent buyers.