Sales goals seem arbitrary, my goal for spring season stayed the SAME all summer long. I have never had a retail role where this was the case. Sales goals stay high to make up for shortcomings, poor planning and management missteps. Management has little to no idea what they are doing, especially outside of the HQ market (Boston). A lot of time, effort and money wasted on ideas or efforts that go nowhere. They do little to no traditional advertising, then wonder why they have a lack of business and no one has heard of them. Since they have very few set HR processes, it is very easy for them to make up metrics and situations to fire you if you become a "problem". You become a problem if you push back against needless regulations or initiatives, or if you share your knowledge or opinions about how things are going to turn out based on your experience. Even though they espouse an open corporate culture, you get a stigma if your opinion is against management. They say that work life balance is very important to them, but employees are constantly asked to work longer hours, work more weekends and holidays etc. 10 hour days 5 or 6 days a week are pretty common if you want to be successful in this role. Training is done at HQ in Boston, but no other market/ city office operates as Boston does, so it is very misleading. As this is a "lean" startup, all roles are expected to do whatever needs to get done, often without compensation. DO NOT BELIEVE IT if you are told that you will only be required to work 2 weekend days each month. This is NEVER true, although it is a strong bonus they like to tell new employees. If you want to meet your goals and be successful, expect to work multiple weekends.
