Although public communication says company has hit rock bottom and is bouncing back, truth is this company is still on a downward spiral, it is struggling with rebranding. It is no longer a premium brand that people used to admire. Everyday customers complain about design defects, degradation in manufacturing and services quality, broken/ inadequate business processes, etc. Here is what a lot of people know…
Even though on annual earnings call Boeing tries to paint rosy picture that 737 MAX is back to service operating well, 777X is in entry into service phase and 787 back to delivery is in progress, the truth is there are so many technical issues and commercial claims against these models initiated by customers. Hearing from customers, feel bad for them buying planes and services from Boeing, because they don’t really know what they are getting into until 5 years into service. Products integrity and reliability, service performance are not performing per contract. Airplanes are marketed inconsistent to how they perform. If it is not for duopoly reason (Boeing and Airbus dominating the industry), BCA would be bankrupt already due to disasters on 737MAX and 787. Sadly these events will not be the last time Boeing faces it, something else will come up…
Also problem with Boeing internal bureaucracy is HUGE. Internal teams fight each other over who should own actions, they all push around saying that budget or resources constraint is prevalent. First line and senior management are hesitant to step up to take a lead unless executives get involved and give a marching order. This is a top down culture. Even though internal communication says we encourage people speaking up and want them be creative, share ideas, but truth is whoever owns the money speak.
