Pros
Change was needed at Bose to make all teams faster, more flexible and more accountable. This also includes breaking down the walls between the US, the European and the Asian organization. If Bose and its employees can deal with the change, it'll be set for a bright future. The product line-up, including best selling products such as the SoundLink Mini, remains very good and future products will only improve the Bose position of the best selling audio brand in the world.
Cons
It's no surprise the trend rating for Bose on Glassdoor is going down: the company is currently in a massive re-org, affecting pretty much everyone in the corporation. From manufacturing to retail, all divisions are under pressure. If competitors ever want to lure Bose employees, now is the time. The re-org was necessary, but it's a painful process. Some teams are shut down completely, while many other teams have had to merge and adopt a more global scope. Furthermore, there's a severe culture clash between teams with different backgrounds - historically divisions such as HED or NRT and sales theatres such as North America and Europe had very different corporate cultures. Unfortunately, it's not always the culture of being fast, flexible and accountable that comes out on top at the moment. In fact, senior management seems more concerned with improving consistency between teams, rather than promoting excellence. At the moment, this is my biggest concern at Bose: new teams are being created every day, but not enough is being done to eliminate former mindsets and cultures. Furthermore, with 80% of the decision makers located in New England, Bose is having a hard time truly embracing worldwide business opportunities. The focus on (the north-east of) the US is something the re-org hasn't been able to change. More Europeans hold key positions, but not enough - and the APAC underrepresentation is painful.
