Is Breakthru Beverage Group a good company to work for?

Breakthru Beverage Group has an overall rating of 3.1 out of 5, based on over 1,118 reviews left anonymously by employees. This rating has decreased by 9% over the last 12 months. 45% of employees would recommend working at Breakthru Beverage Group to a friend and 28% have a positive outlook for the business. The best reviews about Breakthru Beverage Group have been left by employees working as Business Manager , Director and Manager .

Does Breakthru Beverage Group pay their employees well?

According to anonymously submitted Glassdoor reviews, Breakthru Beverage Group employees rate their compensation and benefits as 3.1 out of 5. Find out more about salaries and benefits at Breakthru Beverage Group. This rating has decreased by 6% over the last 12 months.

How satisfied are employees working at Breakthru Beverage Group?

45% of Breakthru Beverage Group employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Breakthru Beverage Group 3.3 out of 5 for work life balance, 3.1 for culture and values and 3.0 for career opportunities.

What are the top reviewed jobs at Breakthru Beverage Group?

Sales Representative (201) , Merchandiser (44) , Field Sales Manager (42) , Sales Associate (34) , Sales Consultant (26) , On-Premise Sales Representative (20) , Sales (19) , Sales Manager (17) , Territory Manager (17) , Business Manager (12) , Manager (12) , Director (10) , Account Development Specialist (9) , Account Development Specialist - ADS (9) , Inside Sales Representative (9)

What are the pros of working at Breakthru Beverage Group according to real employee reviews?

"They provide great benefits to associates" ((in 73 reviews)); "Great people and incredibly fun industry." ((in 71 reviews)); "The pay is good for the role" ((in 60 reviews)); "Great culture and room to grow." ((in 43 reviews)); "Good work life balance" ((in 28 reviews))

What are the cons of working at Breakthru Beverage Group according to real employee reviews?

"Long hours and busy during holidays" ((in 25 reviews)); "Poor upper management Poor work" ((in 22 reviews)); "Too many managers drink the Kool Aid and don't take a realistic approach to what's actually occurring in the marketplace" ((in 22 reviews)); "Low salary and payout delay" ((in 19 reviews)); "poor communication" ((in 15 reviews))

What are employees saying about Breakthru Beverage Group layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Breakthru Beverage Group layoffs and their outlook for job security at Breakthru Beverage Group in 2026.

What are the top reviewed Breakthru Beverage Group locations?

Denver , Chicago , Cicero , Phoenix , Baltimore , Tampa , Miami , Saint Louis , Las Vegas , Middle River , Jacksonville , Orlando , Miramar , Washington , Minneapolis , Philadelphia , Saint Paul , Columbia , Virginia Beach , Linthicum , Milwaukee , Los Angeles , North Wales , Fort Lauderdale , Richmond , New York , Charleston , Kansas City , San Francisco , Linthicum Heights

Breakthru Beverage Group reviews

3.1

45% would recommend to a friend

(1,093 total reviews)

Tom Bené

50% approve of CEO

28% positive business outlook

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Breakthru Beverage Group has an employee rating of 3.1 out of 5 stars, based on 1,093 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Breakthru Beverage Group employee rating is in line with the average (within 1 standard deviation) for employers within the Retail & Wholesale industry (3.4 stars).

Reviews by job title

1K reviews

2.0

Dec 31, 2024

Not a great place for African Americans to succeed

Sales representative

Recommend

CEO approval

Business Outlook

Pros

-paid lunches and dinners -lots of wine dinners -create relationships with business owners in the bar and restaurants industry -Pays very well but it’s at cost of your mental health

Cons

Where do I even start… it’s pretty much a place that you have to figure out on your own, your constantly driving all over the city and even up rural areas ( Gas reimbursement is not given) Your constantly being told your doing enough even if you hit most of your goals to sale. From the headline I really felt alone and wasn’t really properly supported in the company. They will have you go up to the warehouse every Friday to deliver tons of cases in your own car to deliver to your accounts which is ridiculous! It’s not in our job description but if we don’t do it your job is in jeopardy ridiculous -No work life balance at all -very stressful -took a huge mental toll

Breakthru Beverage Group Response

1y

Thank you for taking time to share your feedback, we greatly appreciate it. At BBG we strive to be a place everyone wants to work, and we take your listed concerns very seriously. It is true in our industry that a lot of work in the field can be largely solo ventures. However, we do strive to have management that is available to offer support whenever needed, so all associates do not ever feel that they are truly on their own. We pride ourselves on certain aspects such as diversity, supportive company culture, and a positive work experience. Please consider reaching out to us so we can continue the conversation on how we can improve these areas. You can always reach us at feedback@breakthrubev.com

1.0

Aug 8, 2024

Terrible leadership

Sales representative

Recommend

CEO approval

Business Outlook

Pros

Breakthru was a nice place to work. Great employees willing to go the extra mile.Great products.

Cons

Leadership is quickly going downhill with unexperienced people getting into positions above their head and then gas lighting experts that have been there for years. Every division is in it's own tower while management sits atop with no clue. Even worse is the HR department that I have seen never, and I mean never backs the employee and are only in place to protect the management and company. Recently the Arizona EVP let employees know on a call that the subsidies that they referred to as salary were being cut. Some of these are up to $12k a year. The company and leadership are so tone def one of the replies from the EVP was that hopefully the employees effected could get promoted to earn back the pay that was lost. Choose Southern, RNDC or literally don't go i to this space. Wine sales are down over 8% yet they continue to attempt to drive sales over 15% growth year over year. STAY AWAY

4.0

Aug 5, 2024

Field Sales Manger Wine division.

Field sales manager

Recommend

CEO approval

Business Outlook

Pros

Flexible hours ability for advancement.

Cons

No clear path of goals. Policy changes too often.

Breakthru Beverage Group Response

1y

Thank you for taking the time to share feedback, we love hearing from our associates! Breakthru strives to provide market competitive compensation and benefits, as well as a path to success in your own career and in the field. We would love to continue the conversation and see how we can improve in these areas, and others. Please consider utilizing our Open Door Policy, or emailing us at feedback@breakthrubev.com

Viewing 82 - 84 of 1,093 Reviews

Jobs at Breakthru Beverage Group

Night Warehouse Associate

Night Warehouse Associate

Sales Rep B - Off Premise, Route 687 (Apollo)

Sales Rep B - Off Premise

Midway, FL

View job