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Breakthru Beverage Group

Engaged Employer

Breakthru Beverage Group reviews

3.1

45% would recommend to a friend

(1,091 total reviews)
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Tom Bené

50% approve of CEO

28% positive business outlook

Breakthru Beverage Group has an employee rating of 3.1 out of 5 stars, based on 1,091 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Breakthru Beverage Group employee rating is in line with the average (within 1 standard deviation) for employers within the Retail & Wholesale industry (3.4 stars).

Reviews by job title

1K reviews
5.0
Apr 30, 2025
Recommend
CEO approval
Business Outlook

Pros

Breakthru Beverage has been a great place to build my career in sales. One of the standout aspects of working here is the management team—they genuinely care about your growth and success. From day one, I felt supported by leaders who were approachable, communicative, and always willing to lend a hand or offer advice. Whether it was helping me work through a challenging account, providing constructive feedback, or just checking in to make sure I had what I needed, management consistently showed they were invested in both the team and the individual. The culture encourages learning, collaboration, and accountability without feeling overly corporate or impersonal. If you’re someone who values a fast-paced environment with the backing of strong leadership, Breakthru is a great place to be.

Cons

The workload can be demanding, especially during peak seasons, and managing a large number of accounts means long hours and a lot of time on the road. Like many sales roles, success often depends on variables outside your control (inventory, pricing, territory changes), which can be frustrating at times.

1.0
Apr 28, 2025
Recommend
CEO approval
Business Outlook

Pros

- Great coworkers and friendly customers

Cons

My time at Breakthru Beverage Group was, without question, the most anxiety-inducing work experience I’ve ever had. Beyond the emotional strain, I was consistently overworked and severely underpaid. The company does very little to set employees up for success — a problem I witnessed not just in my own experience, but across multiple teams. Due to poor management and a serious lack of training, it was common to see talented individuals struggle to complete even basic daily tasks. Specifically at the Richmond location, the HR manager created an especially toxic environment. Her condescending and egocentric attitude made it nearly impossible to have a productive or respectful conversation. Attempts to offer feedback were quickly shut down, as she often interrupted and dismissed concerns before they were fully voiced. The one bright spot during my time at Breakthru was my group of coworkers. Their support and camaraderie made the day-to-day somewhat bearable. Unfortunately, that alone isn’t enough to recommend this company. If you are considering an opportunity with Breakthru Beverage Group, I strongly suggest you keep looking. There are far better companies out there that truly invest in their people.

3.0
Apr 28, 2025

BBG

Recommend
CEO approval
Business Outlook

Pros

The people, our portfolio, the job day to day

Cons

Desperate need for updated technology, lack of structure, lack of communication/organization

Viewing 112 - 114 of 1,091 Reviews

Glassdoor has 1,116 Breakthru Beverage Group reviews submitted anonymously by Breakthru Beverage Group employees. Read employee reviews and ratings on Glassdoor to decide if Breakthru Beverage Group is right for you.