C-4 Analytics reviews

3.5

62% would recommend to a friend

(189 total reviews)
avatar

Michael Weiss

60% approve of CEO

53% positive business outlook

C-4 Analytics has an employee rating of 3.5 out of 5 stars, based on 189 company reviews on Glassdoor which indicates that most employees have a good working experience there. The C-4 Analytics employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Reviews by job title

189 reviews
5.0
Sep 1, 2020
Recommend
CEO approval
Business Outlook

Pros

C-4 Analytics is a cutting edge digital marketing agency. This is good. To help understand the company better let me explain how it functions as a business. The company is overwhelming made up primarily of account management teams that function in pods. Essentially they are a mix of strategists and client customer service that handle a book of business. There are also production teams that specialize in marketing components that coordinate with the campaigns being managed and run by the account team. The client base is primarily Tier3 automotive digital marketing services (think managing websites and marketing campaigns for big car dealerships minus the dopey commercials). The auto marketing is much more sophisticated than one would expect and therefore you will be subjected to unfettered insights into cutting edge SEO, PPC and Social Media strategies and solutions. This is the really good part. The digital marketing work that is being done here is unrivaled in any sector. Also very good. The greatest strength at C-4 is the culture. The people are great. The atmosphere is great. Everyone is smart and helpful. Working here is generally really good. You will meet some of your best friends in your life here. This is great. They have managed well through COVID. We are able to work from home, the technology is seamless, basically nothing at all has changed except for where we are working from. IT is decent and has done a good job of allowing us to be able to focus on our work. Really solid part of working here in my opinion is their trust in us to get the job done -- no micromanagers here!! The experience you will get working here even by osmosis will give you invaluable skillsets that will fuel your career. Great. You will work directly and partner with companies like Google and Facebook. Don’t be surprised if Google tries to recruit you. Really great! After a few years you will have a skillset that is very difficult to find, almost invaluable. Expect job offers everyday from every major player in Boston promising more money and things like unlimited vacation, free dry-cleaning and bring your dog to work everyday. Good and bad. Expect many of your friends to take these jobs. Bad and sad. Expect them to tell everyone how great it is but tell you privately they should have stayed. Bad. Some actually come back. Good and bad. If you stay you will get to work with great people on the cutting edge of digital. The company is very successful and growing rapidly with so many new people starting I can no longer remember their names.

Cons

Saying “no.” There is a culture at C-4 of not saying no.

5.0
Aug 20, 2020

Honest Review

Recommend
CEO approval
Business Outlook

Pros

So far, this has been a pretty rewarding and engaging place to work. I would say C4 has the most formal training curriculum of any place I have worked for. I’ve learned more about marketing here in six months than I did in all of college. C4 is fast growing and has a lot going for it, good location, great employees and promising tech. They offer a mix of services and technology but they compete with Boston’s tech’s scene for employees so there’s lots of fun company perks. Management seems to be very transparent and genuinely care about us. I would say they handled the pandemic really well. The office is outside of Boston off 128 and it’s a great reverse commute. We get to manage our own clients and come up with our own strategy and there are a bunch of people on the team we can go to with questions.

Cons

I would say work life balance is the hardest part. It’s really hard to get everything done in the time allotted. I’m not working weekends but I also don’t really take a lunch every day or sometimes I eat through meetings. It’s not the end of the world but but some of this stuff could probably be automated. It also seems like sometimes the bad work flows downstream to the newer guys. Once you have been here for about nine months, it gets much better. Clients are more important than anything else here.

4.0
Aug 7, 2020
Recommend
CEO approval
Business Outlook

Pros

I’ve been waiting years to write this review. I have lots of thoughts. But here’s the short version... - C-4 is NOT the same company it was 3-5 years ago. We are much larger, more stable and the Executive team (especially those hired after 2016) is full of thoughtful people who have good sense and real empathy. Kudos to the CEO and VP for hiring excellent executives that employees like and trust. - In 2017, C-4 got a minority stakeholder (Boston Venture) that gave us some MUCH needed capital and excellent accountability. It was a game-changer, in my opinion. - Applicants: Don’t pay too much attention to GlassDoor reviews from 2017 or before. Our earlier, start-up days were mayhem with plenty of B.S. Every month brought a new crisis, every client cancellation felt like the end of the world, and every employee’s departure brought pure chaos. We had no automation and workloads were astronomical. But that has changed. - Every year at C-4 gets more stable and professional. Very little of the lingering start-up B.S. still exists. You will definitely work hard at C-4, but it should be a much more pleasant experience than what people got in the past. There’s a reason I’m still here 5+ years later

Cons

Company used to be totally chaotic. Automotive clients are not super fun to work with. It’s hard to juggle the dozens and dozens of platforms, programs, channels and auto brands.

Viewing 97 - 99 of 189 Reviews

Glassdoor has 199 C-4 Analytics reviews submitted anonymously by C-4 Analytics employees. Read employee reviews and ratings on Glassdoor to decide if C-4 Analytics is right for you.