C-4 Analytics reviews

3.4

59% would recommend to a friend

(189 total reviews)
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Michael Weiss

60% approve of CEO

56% positive business outlook

C-4 Analytics has an employee rating of 3.4 out of 5 stars, based on 189 company reviews on Glassdoor which indicates that most employees have a good working experience there. The C-4 Analytics employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Reviews by job title

189 reviews
1.0
Apr 4, 2014

Why so many employees run away from this company

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

C-4 Analytics has a lot of potential. A young and mostly motivated workforce, a good foothold in their main vertical and the agility that comes from being on the small side. There are pockets of good talent within the company, and teams can rally together to respond quickly even when clients make unreasonable demands. Occasionally subsidized lunch and breakfast.

Cons

Unfortunately, the company has an extremely high turnover, and there are many reasons for this. Senior management prefers to police rather than manage employees. There is a culture of paranoia at the top that prevents them from trusting employees, which leads to policies that make work-life balance a challenge. Compensation is very low for the location and industry, which is why C-4 Analytics is mostly staffed with recent college graduates now. Their benefits package is well under industry standards, and only valuable for single employees. Recognition and promotions are tied to personal whim rather than actual performance. You can be promoted in three months if you're liked, regardless of your competence, leading to overinflated egos and delusions of ability (see the Peter Principle), while capable employees with more than a year of experience -and that is old by C-4 standards- can be left ignored and undervalued. Standards have dropped rapidly following a long list of veteran employees leaving the company. When that happens, some of them are subjected to interrogation, harassment, and disparagement. Management will go as far as trying to stop other organizations from hiring you. Despite all of the feedback solicited by and provided to management, changes are slow and shallow. The main issues are never addressed, and eventually people seek other opportunities. As shocking as it may be, management thinks the best strategy to solve this is to write or commission reviews on Glassdoor to pretend that the company is better than it actually is. Expect a five-star review to be posted shortly after this one, and it will be easy to figure out which one is the most honest.

5.0
Mar 18, 2014
Recommend
CEO approval
Business Outlook

Pros

Although I have only been with C-4 for a short time, I have found my colleagues to be passionate & energetic and upper management to be welcoming and really working hard to keep the company growing and supporting their staff.

Cons

So far I have seen no issues.

2.0
Mar 17, 2014

Quality is a by-product, not a goal.

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

The people. Job stability. It’s nearly impossible to be fired. Fast-paced environment with a lot of opportunity to learn about digital marketing, time management, self-sufficiency, and how to work with different personalities. Free covered parking. Regular provision of snacks, bagels, and catered lunches thanks to management or homemade goods thanks to co-workers who like to bake. Beer on Fridays. Shots whenever senior management is in the mood. Casual dress code. Senior management can be really great to work for.

Cons

Mediocre compensation, laughable benefits and LONG hours. Quality is a by-product rather than a goal. This applies to hiring practices and client deliverables. Great co-workers with talent and drive leave due to negative, high-pressure environment marked by inconsistent and unrealistic expectations, repetitive work, and poor treatment at the hands of senior management. Behavior and expectations of senior management. Not communicated at their most common. Inconsistent, unrealistic, and erratic at their best. Petty, stubborn, and malicious at their worst. Lack of transparency and trust. Senior management has not been able to let go of the day-to-day and still tries to micro-manage a staff of 40+ and the company's growing list of clients while trying to generate new leads, sign new clients, plan exorbitant parties, and balance their professional and personal lives. Quality work is often rewarded with a lack of recognition, an increase in responsibilities and tasks (this includes fixing the mistakes of others), and hyper-criticism for the smallest mistake. Mistakes are not treated as learning opportunities. They are usually swept under the rug and ignored so they are often repeated. Employees and teams are not held to the same standard. Some are clear favorites who can get away with everything. Others are always on the hot seat. Severe lack of protocol in employee training, review processes, and client and project/task management. Service departments (creative, editorial, paid search, and social media) are perpetually understaffed because the company has repeatedly failed to scale. This results in unbearable workloads and long hours for the teams and employees who are dedicated to bringing their best every day and an environment where employees no longer care because there’s no incentive to. High turnover rate has created a vacuum at the middle-management level. Promotions and title changes are rarely earned. They are often the result of a more experienced employee leaving or the whims of senior management. Unprofessional environment where jokes regularly cross the line into inappropriate and harassment. Inability to properly respond to issues. The preferred approach is to put a bandaid on a gaping wound and wait for the “negative people” to leave. Attitude when experienced employees leave (some who have left without a new job lined up). Exits are typically ignored. One common response: It’s not us, it’s them. Another common response: They were holding us back so NOW we can do what we’ve been talking about for months. Once in a rare while, exits have inspired a cursory glance into the mirror where senior management asks the team, “What can we do to make a better work environment?” Don't be fooled. This attitude and any changes only last a few weeks. Provided equipment and project/task management tools are not up to par. Vast majority of client are in the same vertical so get ready for repetition, repetition, repetition. Senior management solicits positive employee reviews.

Viewing 175 - 177 of 189 Reviews

Glassdoor has 199 C-4 Analytics reviews submitted anonymously by C-4 Analytics employees. Read employee reviews and ratings on Glassdoor to decide if C-4 Analytics is right for you.