Working in a Creative Role Within Casey's Marketing Department
Pros
As a large company, there are plenty of opportunities for growth and exploration, allowing you to discover what you truly enjoy. If you're into corporate events and team celebrations, there are also plenty of chances to get involved in those fun, engaging activities. From a design perspective, the role provides exposure to a wide range of media and projects across the company, making it an excellent opportunity for developing a diverse skill set and becoming a well-rounded designer. I really enjoyed working with my immediate design team, where collaboration was always a key part of our process. It wasn’t just limited to designers; we frequently worked alongside colleagues from other departments, which fostered a dynamic and creative environment. This made for a truly collaborative atmosphere, helping to refine our ideas and approach while expanding our perspectives.
Cons
During my time in Casey's marketing department, I noticed a gradual shift in the creative process that impacted the design team's ability to contribute fully to key decisions. Over time, it became increasingly difficult to have our professional opinions and design perspectives heard and valued, as creative responsibilities were redistributed to other roles. This diminishing of creative freedom led to a sense of frustration, as it felt like our voices were not being given the attention they deserved. Additionally, the department underwent significant leadership changes during my tenure, including three reorganizations and three different VPs in just two years. There was also an extended eight-month period without a VP, which created instability and uncertainty within the team. These challenges made it difficult to maintain a clear vision and direction for our work, ultimately impacting morale and the effectiveness of the department.
