Do not join - GTM Strategy Asana Employee Review

1.0
Jul 15, 2026
Recommend
CEO approval
Business Outlook

Pros

Good base pay and health cover.

Cons

Asana is scrambling to stay relevant in the age of AI rushing to push new products. There's a top-down relentless urgency without clear direction. This approach is not delivering any results, unfortunately. The end result is stressed teams, across functions, looking for an exit. The culture runs on fear and anxiety. Attrition is at an all-time high.

Explore other reviews about Asana

5.0
Jul 15, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Product base and new launchs. Leadership direction.

Cons

Competitive market, direction of the company aligns to growth.

3.0
Jul 3, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

There's real enduring culture where people care about doing really good work. The culture is friendly with strong camaraderie amongst the individual employees, and managers try to do right by their reports.

Cons

Quarterly reorgs, quiet role reductions, and slowly stripping away benefits has made morale worse than ever. It may have been worthwhile if the business was getting better, but it's pretty flat and attrition is very high. With the introduction of the new CEO, Dan Rogers, there's been a clear shift to hard capitalism and people as numbers. Problems have been solved in short-sighted ways, causing discontent even within the leadership ranks. The company was losing some steam beforehand, but now it's "a ship trying to make a sharp turn and keeling over, just barely not capsizing".

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