Pros
Wonderful, invested, passionate people at the state level. Always overcame whatever obstacles that were thrown at management. Open-door policy at the stores, with co-workers that won't hesitate to help with any issues that arise.
Cons
Ayr Wellness rebranded from Ayr Strategies, a Canadian Cannabis investment firm. While they purchased many top names in different cannabis markets, the abundance of finance-minded "higher ups" did not necessarily understand the MA cannabis market as a whole. They utilized generic retail models and attempted to copy what they had successfully done out west in Nevada, without attempting to learn the Massachusetts market first. I personally survived five separate rounds of lay-offs, until becoming a part of them as well.