Pros
Birst's cloud BI solution is truly leading edge. It's a great all inclusive BI solution and very well suited for the SMB segment. Pushing into the enterprise for Birst will be challenging as large companies already own many of the traditional components of a typical BI infrastructure. Birst is a fantastic BI platform for the right applications - but not all applications.
Cons
Birst is heavily VC backed and has been for quite some time. Very questionable Sr Exec appointments over the past 12 months have taken a negative effect on talent retention. The team now in place all worked for a IPO effort prior and have tried (but failed) to apply the same fundemental approach to Birst. BI is a crowed space and Birst is not cracking open a new solution segment.