3.0
Nov 4, 2009
Anonymous employee
Current employee
San Francisco, CA
Recommend
CEO approval
Business Outlook
Pros
If you work in Marketing, your target market will be likely be one of four distinct groups: Individual & Family, Small Business, Mid-size to Large-size Business (aka Mid-Large Group), and the broker community that serves Individual & Family and Small Business clients. The targets are distinct, and your role will be clear.
Cons
Blue Shield of California can be very reactive in its product and other strategies. The company makes many decisions based on what its competitors are doing, and is not as strategic and thoughtful about what it can do to become number one in its marketplace. The reactive churn (always playing catch up) can be a downer.