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Bronco Wine Co.

Is this your company?

Focus and proper management will make BWC a "force" - Multi-state Manager Bronco Wine Co. Employee Review

3.0
Jan 4, 2018
Recommend
CEO approval
Business Outlook

Pros

Lots of brands (too many?) with more everyday. Focus is on wholly owned but almost 1/2 of the portfolio are brokered wines.

Cons

Ownership is split between 2 main (3 all together) factions of the Franzia family. They do not see eye to eye and individual market managers are frequently caught in the middle. Once senior ownership passes the baton, they could become one of the industry's leaders.... not until. They pride themselves on paying at low end (or less) of area saleryl.

Explore other reviews about Bronco Wine Co.

5.0
Dec 20, 2025
Recommend
CEO approval
Business Outlook

Pros

Positive work environment within my team

Cons

Industry is struggling more than ever

3.0
Jun 4, 2026
Recommend
CEO approval
Business Outlook

Pros

The company is trying to turn itself around in a tough market. In fairness, anyone the new higher-ups brought in were favored. So if you were hired recently, you're golden

Cons

Recent high turnover was predetermined. In my time there, the company was streamlining, laying off a bunch of staff, and then started re-hiring quite quickly.

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