Pros
1. Strong leadership team that has successfully created and grown multiple new product and service offerings with revenues over 10 million dollars each. 2. Deep technical talent. Cobalt's systems are highly scalable and the technology investments are made to support doing with software what many companies do with operations head count. 3. While successful in the past and creating a company sold to ADP for $400 million dollars, there is still a tremendous amount of growth available and Cobalt has the OEM relationships and existing dealership customers to take advantage of the opportunity.
Cons
Traditionally the location was one of mixed blessings, providing cheap parking and great access to the freeways, but poor dining out options and the need to plan around baseball game day traffic. The company is moving to the international district at the end of the year, which will enable easy bus and train commutes and great lunch options at the downside of costly parking.