Pros
$100 million business – although the majority of that comes from advertising revenue, not SaaS. Great brand name and recognition in the ABM space.
Cons
First time CEO focused on change for the sake of change versus a holistic, strategic approach. A complete overhaul of the executive team over the past 18 months coupled with trying to “Frankenstein” two ABM platforms together has created complete chaos within the organization. Customer retention numbers reflect this with high churn rates every quarter. Competitors are taking them away. The combination of all of this has led to a toxic work environment and death of a culture that made Demandbase great, and leaders in the space. Top performers have fled or been replaced by new exec team.