- Some Senior Leadership individuals who were part of one of the 4 previous companies before Edge was formed have found themselves with much greater responsibility than they had previously. As a result, many appear to be well out of their depth.
- Co-CEO situation is strange and seems to lead to delayed decisions.
- Communication would be a con in many organizations and merging four companies into one makes that even harder, but the communication is particularly poor. Even allowing the the obvious miscommunications in forming Edge, business updates are very rare and inconsistent. Ascential's CEO produces a monthly newsletter which is helpful - at a minimum, something similar from Edge would be a start.
- Ascential's (the company who own Edge) expectations are that together the 4 companies working as one would achieve massive growth. While I anticipate that will happen eventually, Ascential expected that to happen immediately which has led to wildly unrealistic expectations in revenue projections and product enhancements.
- I'm sure many individuals who were part of one of the 4 companies before merging to join Edge need time to adjust from the fast-paced and sometimes hectic way of working at a smaller company to the now more methodological way of working as part of Ascential. But I know there are frustrations that due to the increase in processes required by Ascential in being a publicly traded company, often the most talented individuals are tied up in admin rather than working on the things they are best qualified to help with.
