Pros
Figma is a generational company — the kind that reminds you why you got into tech in the first place. The product is beloved for a reason: it’s beautifully built, obsessively crafted, and deeply embedded in how the creative world works. The culture mirrors that same ethos — thoughtful, humble, values-driven, and full of people who genuinely care about doing great work together. I had the privilege of leading strategic GTM initiatives across global markets and partnering closely with some of the brightest minds in design, product, and growth. It was an environment that encouraged autonomy, clarity of thought, and customer-centricity — and where curiosity and craftsmanship were truly celebrated. The people are exceptional. Many will go on to found or lead world-class companies. I learned a lot and am deeply proud of the work we did together.
Cons
Like many high-growth companies, Figma is still navigating how to scale go-to-market functions with the same intentionality as product and engineering. For those outside of HQ or in newer functions, this can mean having to build the plane while flying it — which is thrilling for some, but exhausting for others. International teams can sometimes feel like an afterthought, and there’s room to improve cross-functional clarity and resourcing as the company matures. The Adobe acquisition also cast a long shadow over 2023 — with prolonged ambiguity that created strategic drag.