Pros
Amazing opportunities to work supporting top tier clients around the world and live the vision to transform the global media buying industry; giving advertisers global insight into the returns from their money spent across advertising channels; enabling the move away from buying cheap and or buying blind clicks; instead deciding when and where to show an ad only ever based on what is going to drive actual business results.
Cons
Difficult and sometimes not profitable for MediaMath (short-term) always doing the right thing for advertisers in the face of market gorillas and the legacy industry players. Conversely, many legacy players perpetuate the disinformation; keeping data siloed and true performance hidden; with the aim of hiding greater margins.