Nepotism, dictatorial leadership, zero work/life balance - Anonymous employee Rocky Brands Employee Review

1.0
Oct 16, 2017
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Great reps, established brand, consistent business, uncapped commission

Cons

If you want to work for a dictatorial leadership, Rocky Brands is the place for you. The management makes it abundantly clear though their leadership that they care nothing about sales representatives having any sort of a life outside of this job. There is zero positive reinforcement, let alone constructive criticism, and management rarely if never travels with reps in order to see what is actually going on in the marketplace. Reps are also tracked using an iPhone app that is able to determine their exact location, and management uses this to monitor their activity daily and reprimand those who aren't traveling according to their liking. Daily travel and nightly hotel stays are required. Reps are also required to see a certain amount of accounts per week, per month, etc., but then are limited in the amount of mileage, hotel stays, etc. they may accrue. If they don't stay within guidelines, Rocky will not reimburse business expenses. It's a Catch 22. The management "re-negotiates" its contracts with reps on a yearly basis, which means that when one starts making too much money, their commission percentage is lowered, or accounts that are doing too much volume are given to key account managers. This by far was the most miserable company I've ever worked for, and I would not recommend it to my worst enemy.

Explore other reviews about Rocky Brands

5.0
Jun 23, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Rocky Brands has provided me with opportunities to expand my responsibilities, develop new skills, and contribute in meaningful ways across the organization. Leadership encourages growth, and I've appreciated the chance to build relationships with employees at all levels while helping shape the employee experience. The culture is supportive, collaborative, and focused on continuous improvement.

Cons

Like many growing organizations, priorities can shift quickly, which requires flexibility and adaptability from employees.

3.0
Jun 8, 2025
Recommend
CEO approval
Business Outlook

Pros

Comfortable spacious office, kind coworkers, mostly reasonable and relatable managers, some perks/unique office culture offerings, location pleasant, pays a living wage

Cons

Training room is ice cold and smells a bit when warmed up. About half of the people who I know who started there got a bad cold/flu when they started and missed work, which delayed training for other in the group. Training AI to eliminate ones job. Not neurodivergent friendly—lots of exposed white fluorescent bulbs. Some managers come around for small talk during the day seemingly as a requirement and distract from work to talk about inane topics and it seems that if you dont perform well socially during these talks or bounce back from the distraction it counts against you. Some workers have been able to be promoted made themselves valuable enough to opt out without facing reprecussions but others do seem othered for not fancying the forced social interactions and events. Didn't renew my temp contract, cited the hiring of overseas workers in my place, said I was eligible for rehire, then when I reapplied after they posted the job again, they denied my application indicating that they had filled the position. Never received negative feedback or was afforded a one on one with a supervisor.

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