Rocky Brands reviews

3.4

60% would recommend to a friend

(75 total reviews)

Jason Brooks

67% approve of CEO

60% positive business outlook

Rocky Brands has an employee rating of 3.4 out of 5 stars, based on 75 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Rocky Brands employee rating is in line with the average (within 1 standard deviation) for employers within the Manufacturing industry (3.5 stars).

Reviews by job title

75 reviews
1.0
Dec 19, 2015
Recommend
CEO approval
Business Outlook

Pros

Medium size company with decent reputation and an apparent opportunity to move up with positive results.

Cons

It's really a family owned company that hides that fact from potential employees, particularly in the Executive Suite. The reality is that it is run by some highly incompetent people who are poorly educated and trained. Often the have little or no experience outside of Rocky. They do not understand what they do not do well and simply refuse to listen. Within two years it became the worst professional experience of my entire 25 year career. Be careful....and check last names!!

1.0
Oct 11, 2022
Recommend
CEO approval
Business Outlook

Pros

Good products and brands. Very strong e-commerce platform.

Cons

I worked on the Lehigh Outfitters side. This isn’t a sales job. You are basically driving around scanning and measuring peoples feet. They require you to constantly do onsite customer visits for these foot measuring events. Often you have to be in some cafeteria or break room extremely early in the morning and stay late working 10-12+ hours a day. Then you have to drive 2-3 hours to be ready for the next one the following day. Every year you grow your territory they cut your commission or shrink your territory and tell you to sell more if you want to earn more. It’s a hamster wheel and they don’t tell you any of this in the interview process. Upper management is very toxic and narcissistic. Comments, concerns or suggestions are not welcome. Speak when spoken to only atmosphere.

1.0
Oct 16, 2017
Recommend
CEO approval
Business Outlook

Pros

Great reps, established brand, consistent business, uncapped commission

Cons

If you want to work for a dictatorial leadership, Rocky Brands is the place for you. The management makes it abundantly clear though their leadership that they care nothing about sales representatives having any sort of a life outside of this job. There is zero positive reinforcement, let alone constructive criticism, and management rarely if never travels with reps in order to see what is actually going on in the marketplace. Reps are also tracked using an iPhone app that is able to determine their exact location, and management uses this to monitor their activity daily and reprimand those who aren't traveling according to their liking. Daily travel and nightly hotel stays are required. Reps are also required to see a certain amount of accounts per week, per month, etc., but then are limited in the amount of mileage, hotel stays, etc. they may accrue. If they don't stay within guidelines, Rocky will not reimburse business expenses. It's a Catch 22. The management "re-negotiates" its contracts with reps on a yearly basis, which means that when one starts making too much money, their commission percentage is lowered, or accounts that are doing too much volume are given to key account managers. This by far was the most miserable company I've ever worked for, and I would not recommend it to my worst enemy.

Viewing 1 - 3 of 75 Reviews

Glassdoor has 80 Rocky Brands reviews submitted anonymously by Rocky Brands employees. Read employee reviews and ratings on Glassdoor to decide if Rocky Brands is right for you.