Training Program is a Failure - Territory Sales Representative Softchoice Employee Review

3.0
Jun 21, 2016
Recommend
CEO approval
Business Outlook

Pros

overall, it''s a great culture. lots of fun - drinking all the time with vendors. Basically, it's a great place to meet people who you'll drink with.

Cons

The training program that was newly implemented this year is a disaster. They hire 50 people every month, train them for a month on the basics of the tech (phase 1) and then get them started on phase 2 which is cold calling (if they’re a TSR) or administrative work (if they’re an ISAM or a CSR). Of the TSRs 2/3s leave on average per class as they’re not cut out for cold calling or because our managers are terrible. During phase 2 our managers are basically educators – teaching us about how to cold call and explaining the tech to us. But our managers are clearly NOT cut out do teach. One of them has never been a manager before and takes every question as an attack on him – extremely set in his ways and is not confident enough to accept questioning. The other manager is so negative all the time that you never want to even ask him a question. His management style seems to be “look, act, and respond in a pissed off enough manner and they won’t bother me again.” If you’re an ISAM (like my friend), things aren’t much better. The company hires account managers even when there’s no need for them – they’re trying to plan ahead. Trying to plan for the unplanned job vacancies that come up so they don’t have to hire people retroactively. But they’ve failed. These people spend months in limbo, doing a CSR’s job (administrative work) and getting paid a base salary (which is 75% of a CSR’s salary). What’s worse is that while they’re in this position, they regularly interview with managers so that when those managers do have an opening, they’ll hire the ISAM. So that job they applied for and got? They have to apply to it all over again.

avatar
Softchoice Response
10y
I would like to take the time to address the training and onboarding experience you describe. All new sales employees - regardless of role - receive a comprehensive onboarding experience designed to condition you for the specific sales function you’ve been hired for. The first phase of our Sales Academy is an intensive, month-long classroom-based program hosted at our Toronto HQ. During this time, a team of cross-functional instructors teach new hires a variety of practical sales skills, and explain how Softchoice helps organizations leverage the latest and greatest technologies to drive real business outcomes. Upon completing the classroom phase, new hires receive another three months of on-the-job training that prepares them for managing (and being accountable) for their own book of business, upon successful completion of the program. We recognize Softchoice isn’t for everyone. That’s why we actively encourage sales reps to own their own learning experience. If at any point during Sales Academy, sales reps don’t feel connected in a meaningful way to the work, they always have the option to self-select out.

Explore other reviews about Softchoice

5.0
May 28, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and great place to work.

Cons

None that I can think of.

avatar
Softchoice Response
1mo
Thanks for your review and for recognizing our excellent culture! We're thrilled you've had a positive experience on our team.
1.0
Jun 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Remote work Recently acquired by WWT

Cons

What they tell you the role is definitely is NOT what it is. How they deceive you into taking this role is unethical. They promise you inbound and warm leads and claim to be the preferred AWS Partner but AWS doesn't want to deal with us at all because we don't have the technical staff qualified to support their customers. When we acquire AWS customers they wind up having a bad experience and Softchoice has a really bad reputation internally at AWS. They target ex AWS employees because they are already certified & they already have contacts. Meanwhile all the managers are not even certified, which means they don't know the content and can't talk with AWS Leaders effectively. There's favoritism so some people are forced to call nonstop and send emails but the people with sales don't do that. To cover it up, they just started having those people make calls but several months of records tell a different story. Management is extremely inexperienced and underpaid so they have side businessss and podcasts.

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