Long, hard fall - Pre-Sales Architect Softchoice Employee Review

Unlike many of its competitors, Softchoice is not accessing new markets overseas. Unlike its competitors, Softchoice is not growing by strategic acquisition. Unlike its competitors, Softchoice is not expanding its vertical focus. Rather, Softchoice is declining. Sales are down, Softchoice is losing customers and has been for many years. Softchoice is "strategically" dis-investing in many markets, pulling out of specific verticals like Public Sector. While the business has been crumbling, management has resorted to shell games with KPIs to artificially show growth and success. Since acquiring Softchoice, the private equity group Birch Hill has done their best to cut through the baloney that is Softchoice management KPI & reporting. It was this effort that highlighted the declining customer base and really drew attention to the extremely negative impact that has on the company's long-term outlook & financial health. The biggest problem with Softchoice has gone unaddressed for years. The Sales organization is honestly the weakest aspect of the business. But its also the largest & everything revolves around it. Recently Sales Leadership was realigned to report directly to the CEO, but that has not helped. What it did not do was address the high turnover in sales, it did not address the inability to attract talent, it did not address the inability to grown & retain talent, it did not bring a refined sales management process into focus. No, it kicked the can, ignored the real problems with the Sales organization - typical Softchoice fashion. Fast forward to today, Softchoice is finally attempting (albeit unsuccessfully at the moment) to address some of the more fundamental issues with the Sales Org. In the meantime, Softchoice is failing - substantial declines in both top & bottom line financial results. Softchoice's competitors are outpacing it with investments to really drive transformation. PCM has become a managed services juggernaut, actually sitting at #2 on the MSPMentors 500 list Softchoice loves to brag about. Zones was named Microsoft' Volume Licensing Partner of the year at WPC, again. Softchoice is falling behind. Softchoice's competitors are more innovating, bring better more compelling offers to market. With smart investments, they are quickly outpacing Softchoice, while it still seeks to address fundamental issues with its Sales Org. The culture at Softchoice is not good. Its juvenile, adolescent, overlooks real issues, rewards Sales performance and not Customer Success.