If you are Average Sales Professional you will Excel here - Senior Account Manager Softchoice Employee Review

1.0
Nov 27, 2017
Recommend
CEO approval
Business Outlook

Pros

- Fun & Dynamic Teams - Opportunity to network with vendors -Learn different technologies and how customers can enable business drivers through the adoption of these technologies - Training on different sales methodologies ie solution led selling or challenger sales

Cons

- A lot of stress and mandates required of their senior reps without much support provided both operationally and from management perspective - Culture does not allow you to learn from your mistakes and due to the fast pace the mentality is what have you done for me recently? - Management on a case by case basis moves dead base accounts to reps and they must brunt the negative GP amount and still are expected to meet and exceed their quotas - Quota: you will be punished for doing well with a higher quota, and continuously held back from your career aspirations - Managers coordinate individual development plans (IDP) conversations and this is their method of understanding your bottom line and how far they can drive you would be willing to go and this information is used to push you beyond your limits - Great Places to Work (GPW) Survey is a complete joke because majority of the individuals completing it are new to the organization and because Softchoice has a difficult time retaining sales reps for longer than 3 year tenure within TSD the completed surveys are not a true reflection, they are just fluff -Softchoice has the issues of a typical mid-size firm. They have their sales reps talking to customers about the typical problems small and medium businesses run into i.e. silos between departments and lack of agility however these problems are present at Softchoice today -Within each sales division there are different levels ie TSD reps can be L1 to L4. As you increase in level so do the expectations from the business and your understanding of the business and technology. This wouldn't be an issue if there was a clear distinctions of expectations between levels by the business however, there isn't i.e. 1. Training: Softchoice hired me as an experienced technology sales professional yet the training material was no different between levels and majority of the time I sat in on trainings with repetitive information not learning anything new 2. KPI Expectations: Naturally a senior rep drives more appointments and connect however, the continuous focus by the business is hitting hustle through dials. This demonstrates a focus on quantity NOT quality - Their core values are not demonstrated by management and especially evident in "we take care of each other". The consensus on the sales floor is this is not exhibited by managers as such information is held and only shared with a select few thereby sales managers breeding a toxic environment

Explore other reviews about Softchoice

5.0
May 28, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and great place to work.

Cons

None that I can think of.

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Softchoice Response
1mo
Thanks for your review and for recognizing our excellent culture! We're thrilled you've had a positive experience on our team.
1.0
Jun 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Remote work Recently acquired by WWT

Cons

What they tell you the role is definitely is NOT what it is. How they deceive you into taking this role is unethical. They promise you inbound and warm leads and claim to be the preferred AWS Partner but AWS doesn't want to deal with us at all because we don't have the technical staff qualified to support their customers. When we acquire AWS customers they wind up having a bad experience and Softchoice has a really bad reputation internally at AWS. They target ex AWS employees because they are already certified & they already have contacts. Meanwhile all the managers are not even certified, which means they don't know the content and can't talk with AWS Leaders effectively. There's favoritism so some people are forced to call nonstop and send emails but the people with sales don't do that. To cover it up, they just started having those people make calls but several months of records tell a different story. Management is extremely inexperienced and underpaid so they have side businessss and podcasts.

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