2.0
Jun 16, 2015
Anonymous employee
Former employee
Madrid
Recommend
CEO approval
Business Outlook
Pros
Sony has some strenghts, Technology, Brand impact, global presence although these are being reduced every year. The company is turning to other areas of the market where they can get more revenues as in the OEM market.
Cons
The company has been reducing every year the gap with the competitors. They havent been able to face the competitors successes (Apple and the IPod, etc) and the new digital era (mobile phones replacing video and photo cameras and walkman). Old fashioned designs .