Fake, superficial, sorority culture. Not the company it was just a few years ago. - Store Manager Vera Bradley Employee Review

1.0
Mar 8, 2017
Recommend
CEO approval
Business Outlook

Pros

A few of the of the original brand ambassadors left but that will probably change next week. Original customers that grew up with the brand remain loyal, for now.

Cons

Leadership is completely disconnected from the loyal customer that made the brand. Quality and integrity is sacrificed in an attempt improve stock price. Talent promotions/career advancement is not earned and is dependent on if you look and dress like a white Barbie cheerleader or are "friends" of leaders. The Human Resource department is not a partner to individuals and assists in the managing out of anyone who has an opinion and is brave enough to speak up for their team. No consistency in policy, procedures or direction. Dress code changes frequently requiring new work appropriate clothing to be purchased without any reimbursement. Frequently receive communication that affects posted schedules and constantly requiring store teams to scramble to accommodate new direction or task. Operates on outdated systems and lacks reports necessary to make educated business decisions.

Explore other reviews about Vera Bradley

5.0
Mar 29, 2026
Recommend
CEO approval
Business Outlook

Pros

-Good employee discount of excellent product -Competitions set on all levels of the field to strive in -Extremely great comradery amongst each other with respect for one another (you are not just a number or a location - you are a person) with healthy communications between the fields -We serve a vast and wonderful clientele to market/sell too- -Although the rebrand was not the success some thought it would be, VB is getting back to where she once was and that is amazing! -Diversity holiday time -There is a general concern for both success, respect and diversity

Cons

-Setbacks on for tools/communication engines that lead to some confusion task management -Store closers vs proactive store relocations -Logistical inventory issues -Shopper surveys closed down (previous management choice) -There is little opportunity for internal promotions for career growth

1.0
Jun 15, 2026
Recommend
CEO approval
Business Outlook

Pros

Hybrid schedule Generous vacation time Flexibility with schedule

Cons

Private equity mindset of new leaders has sucked the life out of what used to be a great place to work. Talented and knowledgeable staff were all forced out or saw the writing on the wall and headed for greener pastures. While the Jackie regime was inept and refused to listen to subject matter experts, the Ian and Marty tandem may be even worse. They seem dead set on draining any bit of cost out of the company in the hopes of a private equity takeover. Their creative bookkeeping is highly questionable and borderline unethical, as is the treatment of legacy employees.

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