Vera Bradley reviews

2.9

25% would recommend to a friend

(840 total reviews)

Ian Bickley

28% approve of CEO

20% positive business outlook

Vera Bradley has an employee rating of 2.9 out of 5 stars, based on 840 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Vera Bradley employee rating is in line with the average (within 1 standard deviation) for employers within the Retail & Wholesale industry (3.5 stars).

Reviews by job title

840 reviews
2.0
Oct 13, 2015
Recommend
CEO approval
Business Outlook

Pros

Benefits are good. Office is pretty with a nice gym, workout classes and a cafeteria with good food and good prices. There are many very nice people who care about others. Discounts on products are significant and there are many product giveaways throughout the year. CFO has brought about positive change.

Cons

Vera Bradley seems like such a great company from the outside but once you come in, you quickly see that this is not a thriving company with a great culture that people on the outside are led to believe. Please don't make the mistake of moving your family to Fort Wayne to work here. You will be moving your family again very soon once you realize it is not what you signed up for. This company is so poorly run and managed, it is hard to imagine how they have been in business for so long. A lot of time and energy is spent on “Core Values” and living these core values in everyday interactions. Many members of the management team are the worst representatives of these values, especially humility. The company is very cliquey and it is very hard to break into those cliques. It takes a significant amount of time for new employees to feel part of the team. Previously, people were very welcoming and made an effort to help and onboard new people. It used to be a family atmosphere where people cared about each other and made an effort to get to know others. This has changed to a high stress corporate environment where people are out for their own advancement. This is also a very political place where people who are not willing to compromise their values or "play the game" are quickly stomped on. A new CMO was brought on in June of 2015. HR made a great effort to onboard her as company has had trouble keeping someone in this position. After a lot of fanfare and empty promises, CMO has not delivered on the promises she made to the team. Team has quickly turned on her and morale is as low as ever. Employees would feel more valued if she ever bothered to walk through the office and say hello to her team or show her face at all. Executives spend most of their days in meetings and are expected to work at night. Work life balance and workload distribution is very poor. Decisions are made at the executive level and many times these decisions are not cascaded down. People who work on executing plans are frequently left out of the planning and do not have any opportunity to provide feedback into the best way to perform their daily tasks. Efficiency could be increased with realistic goals instead of over promising. Company is dysfunctional as a work place. Poor planning as well as last minute changes lead to poor execution of well-intentioned ideas. Women who are in leadership roles frequently make fun of customers and people who shop at the outlet sale. They only want customers who have a certain look and are working to push away the less desirable customers.

2.0
Jun 16, 2014
Recommend
CEO approval
Business Outlook

Pros

The culture and core values of the company were the reasons I wanted to work at Vera over any other company.Very good pay scale compared to other retailers. Benefit package was great until last year when health insurance took a nose dive and got very invasive. Sales associates were wonderful girls but some groups tended to be like high school and very cliquey. There was the in-crowd and then the others. The product was fun and easy to sell. They guests were so nice for the most part.

Cons

The biggest challenges are definitely the upper management. Store managers only look out for themselves. They create a divide and conquer atmosphere in order to feel like they have control. They encourage the team to "report" on each other. They play favorites with both associates and management team - keeping some out of the information loop. The right hand doesn't know what the left hand is doing at corporate. Too many differing directives that totally contradict and waste time. Too many last minute emergency desperate decisions for floor changes to try to grab sales. Stores know best what's selling but are not given any leeway to act on it. It should not be a one size fits all strategy - we're not all the same. Unsafe working conditions both in backroom and offsite - accidents waiting to happen. Definitely not a "girl's best friend" atmosphere or policy any more. New regime is only focused on the $$$ bottom line. Employees are leaving with a bad taste in their mouths. Recent ASM job eliminations created way too much stress for whole team and was handled very very poorly by HR. Sales plans are unrealistic when every specialty store, online and outlet returns go against the daily numbers.

2.0
Mar 25, 2014
Recommend
CEO approval
Business Outlook

Pros

The pay is good and the discounts are great. All store employees across the board are kind, friendly people. The stores are beautiful and the guests are almost always happy. The new high level management has a good vision of where the company wants to go, however.....

Cons

Since the new "regime" has taken over at the upper level it is total chaos at the store level. The employees are currently under a "shock and awe" phase, like deer in the headlights. There is inconsistent communication from the home office, if any at times. Direction comes from many and is often varying. It is very confusing right now. I think they don't know who is doing what and it shows in the daily operations at the home office. The company has recently decided to downsize the management numbers, which in itself is not that unreasonable. However, they chose to make it a tenuous atmosphere and decided who was going, telling the possible candidates that they might lose their job, but waiting 45 days to tell them who that will be. Talk about a morale killer?! They will lose more employees than necessary just from the way they handled that situation. Again, poor direction from above. Simple communication during the process would have been a better way to handle it. There are so many changes at the moment it is becoming too confusing to want to stay, which is unfortunate because the people at the store level are wonderful to work with. The company is like the teenager going through puberty and not quite sure how to get what they want. It is total trial and error at the moment - not a great place to work. They are going the way of the publicly traded monster who is there to make more money for the share holder and undervalue those achieving those dollars for them. Also, their IT has got to be the worst I have ever seen! Always failing, codes don't work correctly, prices ring wrong, etc, ALL THE TIME!!

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Glassdoor has 867 Vera Bradley reviews submitted anonymously by Vera Bradley employees. Read employee reviews and ratings on Glassdoor to decide if Vera Bradley is right for you.