Excellent company gone totally rotten - Assistant Manager Vera Bradley Employee Review

2.0
Jun 16, 2014
Recommend
CEO approval
Business Outlook

Pros

The culture and core values of the company were the reasons I wanted to work at Vera over any other company.Very good pay scale compared to other retailers. Benefit package was great until last year when health insurance took a nose dive and got very invasive. Sales associates were wonderful girls but some groups tended to be like high school and very cliquey. There was the in-crowd and then the others. The product was fun and easy to sell. They guests were so nice for the most part.

Cons

The biggest challenges are definitely the upper management. Store managers only look out for themselves. They create a divide and conquer atmosphere in order to feel like they have control. They encourage the team to "report" on each other. They play favorites with both associates and management team - keeping some out of the information loop. The right hand doesn't know what the left hand is doing at corporate. Too many differing directives that totally contradict and waste time. Too many last minute emergency desperate decisions for floor changes to try to grab sales. Stores know best what's selling but are not given any leeway to act on it. It should not be a one size fits all strategy - we're not all the same. Unsafe working conditions both in backroom and offsite - accidents waiting to happen. Definitely not a "girl's best friend" atmosphere or policy any more. New regime is only focused on the $$$ bottom line. Employees are leaving with a bad taste in their mouths. Recent ASM job eliminations created way too much stress for whole team and was handled very very poorly by HR. Sales plans are unrealistic when every specialty store, online and outlet returns go against the daily numbers.

Explore other reviews about Vera Bradley

5.0
Mar 29, 2026
Recommend
CEO approval
Business Outlook

Pros

-Good employee discount of excellent product -Competitions set on all levels of the field to strive in -Extremely great comradery amongst each other with respect for one another (you are not just a number or a location - you are a person) with healthy communications between the fields -We serve a vast and wonderful clientele to market/sell too- -Although the rebrand was not the success some thought it would be, VB is getting back to where she once was and that is amazing! -Diversity holiday time -There is a general concern for both success, respect and diversity

Cons

-Setbacks on for tools/communication engines that lead to some confusion task management -Store closers vs proactive store relocations -Logistical inventory issues -Shopper surveys closed down (previous management choice) -There is little opportunity for internal promotions for career growth

1.0
Jun 15, 2026
Recommend
CEO approval
Business Outlook

Pros

Hybrid schedule Generous vacation time Flexibility with schedule

Cons

Private equity mindset of new leaders has sucked the life out of what used to be a great place to work. Talented and knowledgeable staff were all forced out or saw the writing on the wall and headed for greener pastures. While the Jackie regime was inept and refused to listen to subject matter experts, the Ian and Marty tandem may be even worse. They seem dead set on draining any bit of cost out of the company in the hopes of a private equity takeover. Their creative bookkeeping is highly questionable and borderline unethical, as is the treatment of legacy employees.

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