“70% new staff expected for the next fiscal year” - Store Manager Vera Bradley Employee Review

2.0
Jul 6, 2024
Recommend
CEO approval
Business Outlook

Pros

Employee discount on great product Some contests/perks Bonus program

Cons

Loved working for this company until last year. For the last 11 months has been constant turnover from both the field and HQ. What was recently shared to me from my DM (one of the originals) was that our executive team and our new field directors have communicated that they are “expecting 90% of lower management to be looking for another job and by next year they will have achieved more than 70% new staff to be running their stores.” This is durning a huge transition of our company in it’s restoration project too! We have no ideal how the market will respond to the new changes and to be frank, the executives don’t even know. It’s a real gamble during the worst time where most stores are seeing double digit decreases in both traffic and transactions with difficult margins. If this is what my bosses think of both my peers and myself, yea we will be looking for other opportunities. The new VP of sales is also enacting new “accountabilities” on sales teams if there is no leverage which this will be very interesting to see.

Explore other reviews about Vera Bradley

5.0
Mar 29, 2026
Recommend
CEO approval
Business Outlook

Pros

-Good employee discount of excellent product -Competitions set on all levels of the field to strive in -Extremely great comradery amongst each other with respect for one another (you are not just a number or a location - you are a person) with healthy communications between the fields -We serve a vast and wonderful clientele to market/sell too- -Although the rebrand was not the success some thought it would be, VB is getting back to where she once was and that is amazing! -Diversity holiday time -There is a general concern for both success, respect and diversity

Cons

-Setbacks on for tools/communication engines that lead to some confusion task management -Store closers vs proactive store relocations -Logistical inventory issues -Shopper surveys closed down (previous management choice) -There is little opportunity for internal promotions for career growth

4.0
Jul 16, 2026
Recommend
CEO approval
Business Outlook

Pros

Good bonus structure, discount, new ceo is great

Cons

Loved this job until new upper management swap! DMs micromanaging constantly & are constantly adding new ops which make it hard to focus on sales!

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