Upper management horrible - Assistant Store Manager Vera Bradley Employee Review

1.0
May 9, 2025
Recommend
CEO approval
Business Outlook

Pros

The only thing good was my GM

Cons

The company has taken a horrible direction. You have to wonder if Jackie was hired to rank the company. She sure has that history with previous companies. Upper management does not listen to the customer or what store management tells them works and what doesn’t. They don’t care to hear what the customer wants and have taken away all the products that Vera has been known for. They are going to do what they want and they don’t care about their employees. They have cute payroll so much that you are working on a skeleton crew. They expect few people to do the work of a full staff. No achievable! They have taken away all bonuses but can give the CEO a huge bonus at the end of last year. No raises for employees. How can someone take a bonus knowing the people doing all the work don’t get anything. This company should be ashamed of themselves for destroying what use to be a very popular company and product.

Explore other reviews about Vera Bradley

5.0
Mar 29, 2026
Recommend
CEO approval
Business Outlook

Pros

-Good employee discount of excellent product -Competitions set on all levels of the field to strive in -Extremely great comradery amongst each other with respect for one another (you are not just a number or a location - you are a person) with healthy communications between the fields -We serve a vast and wonderful clientele to market/sell too- -Although the rebrand was not the success some thought it would be, VB is getting back to where she once was and that is amazing! -Diversity holiday time -There is a general concern for both success, respect and diversity

Cons

-Setbacks on for tools/communication engines that lead to some confusion task management -Store closers vs proactive store relocations -Logistical inventory issues -Shopper surveys closed down (previous management choice) -There is little opportunity for internal promotions for career growth

1.0
Jun 15, 2026
Recommend
CEO approval
Business Outlook

Pros

Hybrid schedule Generous vacation time Flexibility with schedule

Cons

Private equity mindset of new leaders has sucked the life out of what used to be a great place to work. Talented and knowledgeable staff were all forced out or saw the writing on the wall and headed for greener pastures. While the Jackie regime was inept and refused to listen to subject matter experts, the Ian and Marty tandem may be even worse. They seem dead set on draining any bit of cost out of the company in the hopes of a private equity takeover. Their creative bookkeeping is highly questionable and borderline unethical, as is the treatment of legacy employees.

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