7y
Appreciate your input. The brand project is near and dear to me, so let me address your points. We started the brand project by surveying hundreds of customers, partners, analysts – backed by this research, the investment made was for the future of Forescout, our customers and our employees. We tried to be as transparent as possible about the reasoning behind the rebrand. It was much more than just a logo, but rather a representation of who we are today, and who we plan to be in the future. We are not the same company today than when we were founded more than 15 years ago. It is imperative that we are crystal clear about our positioning and messaging, and have a clean look and feel that best represents Forescout.
While we could always communicate better, we were hopeful that by making the announcement via live stream to the entire company, along with a recording and email FAQ, this would have helped clarify any questions around why we decided to tackle the rebrand now. I encourage you to get involved with one of the many working teams we have available at Forescout, where you’ll be able to voice your thoughts and help come up with ways to implement solutions and resolve concerns. Feedback is always welcome and even though our most recent employee satisfaction survey shows continued improvement with high scores in many areas, we will continue to look for ways to get better.
-Steve, CMO
