Does Good Apple pay their employees well?

According to anonymously submitted Glassdoor reviews, Good Apple employees rate their compensation and benefits as 4.0 out of 5. Find out more about salaries and benefits at Good Apple. This rating has improved by 2% over the last 12 months.

How satisfied are employees working at Good Apple?

53% of Good Apple employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Good Apple 3.1 out of 5 for work life balance, 3.4 for culture and values and 3.9 for career opportunities.

What are the top reviewed jobs at Good Apple?

Media Planner (6) , Assistant Media Planner (3) , Director (3) , Digital Media Planner (2) , Search Strategist (2) , Senior Data Analyst (2)

What are the pros of working at Good Apple according to real employee reviews?

"benefits, pto, summer fridays, quarterly abroad trips, competitive pay" ((in 5 reviews)); "Good Apple genuinely cares for their employees, which is very refreshing on many fronts." ((in 5 reviews)); "The people and culture here is truly amazing." ((in 5 reviews)); "Great team and culture overall" ((in 4 reviews)); "Management deeply cares about team members and encourages rapid growth" ((in 4 reviews))

What are the cons of working at Good Apple according to real employee reviews?

"I brought this up with several managers (and HR) and while they were sympathetic, they acknowledged that nothing could be changed in the short" ((in 3 reviews)); "A formal training procedure would definitely be more helpful." ((in 3 reviews)); "long hours" ((in 3 reviews)); "It's a good company with a great set of tools, but leadership needs to pave a better path forward in order to survive adversity in the coming years." ((in 3 reviews))

What are employees saying about Good Apple layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Good Apple layoffs and their outlook for job security at Good Apple in 2026.

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Good Apple

Good Apple reviews

3.6

53% would recommend to a friend

(70 total reviews)

Al Muzaurieta

53% approve of CEO

39% positive business outlook

Ratings by category

4.0

Compensation and benefits

3.9

Career opportunities

3.4

Culture & values

3.1

Work/Life balance

3.0

Senior management

2.8

Diversity & inclusion

Good Apple has an employee rating of 3.6 out of 5 stars, based on 70 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Good Apple employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Ratings by demographic groups

Gender

Disability

Parent or family caregiver

Veteran status

Reviews by job title

70 reviews

3.0

Jul 9, 2025

People are great values are shifting

Supervisor

Recommend

CEO approval

Business Outlook

Pros

PTO, holidays, summer Fridays, coworkers

Cons

Long hours, doesn’t promote easily or give raises, favorites are noticeable

2.0

Nov 6, 2024

It could be better

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

-Lots of opportunities and little oversight -It's what you make of it -Team members are great -Salary is Meh, PTO is depolorable

Cons

-Required trips out of the country, totaling a month every year. -Understaffed -Little insight into promotions and salaries, often left waiting for months for a review -DEI is non-existent -Little oversight and lots of office politics within teams and clients -Long hours, tons of work (50+ hours) On a more serious note, the company lacks the accountability needed for lost clients and doesn't give great POV when things happen internally (layoffs, etc). Leadership struggles to receive constructive feedback well, and is known to hold it against you. It's a good company with a great set of tools, but leadership needs to pave a better path forward in order to survive adversity in the coming years.

3.0

Oct 14, 2024

Really Good People, Some Reorganization Needed

Paid search supervisor

Recommend

CEO approval

Business Outlook

Pros

Good people, fully remote, learning opportunities

Cons

Short staffed, lack of work/life balance, some disorganization

Viewing 31 - 33 of 70 Reviews

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Jobs at Good Apple

Associate Search Strategist

Associate Media Strategist

Associate Social Strategist