Does Good Apple pay their employees well?

According to anonymously submitted Glassdoor reviews, Good Apple employees rate their compensation and benefits as 4.0 out of 5. Find out more about salaries and benefits at Good Apple. This rating has improved by 2% over the last 12 months.

How satisfied are employees working at Good Apple?

53% of Good Apple employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Good Apple 3.1 out of 5 for work life balance, 3.4 for culture and values and 3.9 for career opportunities.

What are the top reviewed jobs at Good Apple?

Media Planner (6) , Assistant Media Planner (3) , Director (3) , Digital Media Planner (2) , Search Strategist (2) , Senior Data Analyst (2)

What are the pros of working at Good Apple according to real employee reviews?

"Good Apple genuinely cares for their employees, which is very refreshing on many fronts." ((in 6 reviews)); "Great team and culture overall" ((in 5 reviews)); "The people and culture here is truly amazing." ((in 5 reviews)); "benefits, pto, summer fridays, quarterly abroad trips, competitive pay" ((in 4 reviews)); "Everyone here recognizes the value in reaching for excellence, and how that benefits the company, as well as own individual career paths." ((in 3 reviews))

What are the cons of working at Good Apple according to real employee reviews?

"As people have said for years, favoritism within the company is horrifically obvious and your success at the company can be ruined by coming across wrong to favorites" ((in 4 reviews)); "It's a good company with a great set of tools, but leadership needs to pave a better path forward in order to survive adversity in the coming years." ((in 4 reviews)); "I brought this up with several managers (and HR) and while they were sympathetic, they acknowledged that nothing could be changed in the short" ((in 3 reviews)); "long hours" ((in 3 reviews)); "Management and HR preach that you are supported, but act otherwise Will be talked about behind your back if you fall behind, instead of being supported." ((in 3 reviews))

What are employees saying about Good Apple layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Good Apple layoffs and their outlook for job security at Good Apple in 2026.

Good Apple reviews

3.6

53% would recommend to a friend

(70 total reviews)

Al Muzaurieta

53% approve of CEO

39% positive business outlook

Ratings by category

4.0

Compensation and benefits

3.9

Career opportunities

3.4

Culture & values

3.1

Work/Life balance

3.0

Senior management

2.8

Diversity & inclusion

Good Apple has an employee rating of 3.6 out of 5 stars, based on 70 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Good Apple employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Ratings by demographic groups

Gender

Disability

Parent or family caregiver

Veteran status

Reviews by job title

70 reviews

5.0

Jan 5, 2022

A company that cares about everything and everyone

Digital media planner

Recommend

CEO approval

Business Outlook

Pros

-Clear goals and direction -Great team and culture -Performance based culture -Fantastic comp and employment package -Sabbatical and Flexible work environment

Cons

- Tough transitions in 2020 with WFH

2.0

Jul 22, 2021

Horrible HR, Lack of Diversity, Rude Co-workers, Favoritism Runs Rampant

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

1 out of 10 people are nice here, that's it!

Cons

-Lack of diversity -Favoritism is ridiculous here, they don't promote you if they don't like you -Don't waste your time trying to talk to certain people because they will message each other about you and make snarky and sometimes even racist comments -One employee got laid off even though they were hiring new people, they basically just didnt like that person so they lied and laid them off

Good Apple Response

4y

Thanks for your honest feedback. I wish you all the best as you move along in your journey and I am sorry that Good Apple wasn't the right place for you and that we didn't meet your expectations. - Albert Muzaurieta

1.0

Nov 19, 2020

Poor Transparency

Media planner

Recommend

CEO approval

Business Outlook

Pros

You sometimes get amazing goodies on your birthday and special occasions.

Cons

The lack of transparency in the bonus structure is quite disappointing. Spoken to few colleagues and it doesn’t seem like there is a fixed rate of bonus that correlates to your tenure at the company. I have been here for 4 years and there is still a lack of transparency and information from management and direct manager regarding bonus. Moreover, the yearly raise is also not fixed and seems to be well below the industry average. The CFO also doesn’t seem approachable or transparent regarding these matters.

Good Apple Response

5y

Thanks for the feedback. What is the industry average that you reference for % of raise? and How would you recommend we structure the bonus program so that it is more transparent? I would love to have a conversation with you about these topics b/c they are critical to our future. - Al

Viewing 34 - 36 of 70 Reviews

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Jobs at Good Apple

Associate Search Strategist

Associate Media Strategist

Associate Media Director (Pharma)

Associate Social Strategist

Good Apple

Good Apple reviews

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A company that cares about everything and everyone

Horrible HR, Lack of Diversity, Rude Co-workers, Favoritism Runs Rampant

Poor Transparency

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