They are in the middle of a big rebrand that is 100% focused on marketing and not on member or staff experiences. A lot of long time directors are peacing out as it's become clear feedback only goes one direction. It's all performative change with no real benefits.
Example: they are opening a child care facility in 4 Points as a "service to a community struggling to find affordable early child care." Meanwhile they've reduced the amount of time their own low wage, hourly staff can utilize the existing facilities like Kid's Play to care for their own kids while working.