With the accounting errors and problems and the fact that the fleet is grossly aged and under maintained, Hertz off airport faces two big problems. 1) mass exodus of talented and previously loyal employees: with Hertz delaying bonuses, working employees to the bone, and constantly expecting them to do more with less for relatively low pay, talented employees will take their skills and work ethic elsewhere. This will hit hardest in rural off airport locations. It will create a domino effect that will leave small branches under or unstaffed. This will effect contracts with insurance replacement accounts, namely their cash cow (which is already costing them substantially.
2) Aging and under maintained fleet: logic says that off airport locations have more insurance replacement customers who just need wheels to get around, that being said, keeping units past 60k miles has proven to be a terrible strategy. Not only does it make retail customers extremely upset, it costs more for general maintenance and they still lose at resale. These expenses will drown OAP locations in op expenses and make it extremely difficult for branches to be profitable.
This adds up to one outcome: to save their golden child (airport locations) they will start cutting OAP locations out like weird Uncle Ralph from the family Christmas party. You will begin to see local editions in rural areas close all together. Some may be converted to DTAG locations.
Unless you're applying for a position at an airport or busy metro location, I wouldn't bother.