Kantar reviews

3.5

61% would recommend to a friend

(6,018 total reviews)
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Chris Jansen

75% approve of CEO

50% positive business outlook

Kantar has an employee rating of 3.5 out of 5 stars, based on 6,018 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Kantar employee rating is in line with the average (within 1 standard deviation) for employers within the Management & Consulting industry (3.7 stars).

Reviews by job title

6K reviews
1.0
Feb 15, 2014
Recommend
CEO approval
Business Outlook

Pros

Insight into the marketing world of Fortune 100 companies, with projects on advertising campaigns, concept tests, and brand image. Potential to advance quickly, though potentially necessitated by the fact that individuals come and go so often. The people are continuously said to be one of the reasons why they stay for so long. This is true, though slowly changing. I have easily met some incredibly wonderful and intelligent people at MaPS.

Cons

The banality of the work is mind numbing to the point of depressing, with variable deadlines that can be adjusted on a whim by clients and managers, thus creating a frantic rush to finish the assigned soul deadening tasks (all while preaching high quality). When combined with the fact that the number of tasks and time required to complete tasks results in 10-12 hour days, MaPS can feel like the spice mines of Kessel. Let me state here for the record that I have had jobs shoveling horse manure in -5 F temperatures that I enjoy far more than the tasks I was burdened with at MaPS. The amount of work a junior level employee receives is highly dependent on the projects to which they are staffed. Each individual is staffed to at least two projects, sometimes resulting in wildly unrealistic deadline conflicts. Some employees can show up at 9:30AM and leave by 7 every day, while some individuals can be stuck working until 2AM multiple nights in a row with managers breathing down their necks looking for something to give the client. Attempts to speak to upper management about the amount of hours one is working results in little to no change, presenting the image that they most likely don't care. Then there is the meaninglessness of the work, the sometimes racist or classist style of reports and client based initiatives, the lack of any sort of economic theory, higher level statistics, or coherent business strategy proposed by MaPS to clients. When this is accounted for, one begins to question how this company can even think of calling itself any sort of consulting firm. The lack of interdisciplinary value being created, combined with the fact that the data being gleaned from surveys created by MaPS is worthless for a plethora or reasons creates a disconnect between managers who are looking to add value and create story driven reports and junior staff who look at and work with the data and know the futility of the exercise and inconsequential nature of the data. In relation to being unable to add value, resources always seem to be an issue. Sometimes it can be from outside sources like panel vendors, but mostly it's internally based. Projects have trouble getting the technical resources and support as planned. Individuals deemed key to the success of the project by junior staff are at times bullied out of the company at the whim of Vice Presidents and senior partners. Technical issues can create nightmare-esque situations for managers and junior staff alike, bringing projects to a grinding halt or creating massive amounts of rework. As I stated in the "Pros" section above, the staff MaPS hires is changing. Most staff come from a privileged upper middle class background, but the staff was non-judgemental, relatively professional, straight forward, honest, and hardworking. Egos have begun to creep into MaPS, however, and backstabbing and manipulation have begun to creep in. Managers push forward timelines to appease clients in ways that are unnecessary, and could only possibly benefit themselves in regards to future promotions. The rat race accelerates after about 2 years at the company, with individuals looking to get the extra leg up in an attempt to make more money (middle management is compensated based on relative performance to peers). This creates a mentality within management to always be selling as much as possible as quickly as possible, and let the consequences be damned. The typical cycle of over-promising, under-performing, and over compensating with a high quality and low value product needs to be broken as soon as possible.

1.0
Sep 1, 2023
Recommend
CEO approval
Business Outlook

Pros

The gentlemen from across the pond finally woke up and smelled the tea leaves Good to see the ex CEO in title only can now go back to being full time stay at home dad and spend time with his family. Perhaps be available to put up hurricane shutters if need be this fall.

Cons

Familial token CEO ushered out will be remembered for one who created more harm than good. Sorry but your performance and results are nowhere worthy of any Harvard Business Case study - like you hoped for.

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Kantar Response
2y
We are sorry to read this. We would value further feedback on your comments in confidence via your HR rep.
3.0
Jul 23, 2021

Cool Work, But Rough Employee Experience

Recommend
CEO approval
Business Outlook

Pros

Kantar is a great place to learn about the digital advertising space, get exposure to large/exciting clients, get autonomy early on, and learn incredibly valuable research and client management skills. Kantar sits on a ton of historical research and has a vast amount of research resources for employees to access. It's a large team, so as people inevitably move on in their career, your professional network grows exponentially. You will learn how to speak about research, present to clients, and handle tough client conversations at an early time in your career. You'll be constantly challenged and have opportunities to learn something new.

Cons

There is a huge exodus of talent right now that will make the next while at the company difficult as current employees are forced to cover work when the company can't hire fast enough. Having teams well staffed was an issue even before the pandemic, so it is now at a breaking point. The company does not offer competitive compensation, even for talent who have been with the company for a while. Kantar used to offer a really awesome one-week new hire bootcamp in New York, but now a training program doesn't exist and team members have to train new hires on top of their already busy schedules. Work-life balance is pretty skewed for a decent part of the year (12+ hour days), though other times you can take off early. Middle managers will carry the bulk of the workload (though this can build your resume). While the company does "promote a culture of continuous learning" this isn't always a good thing when you don't have time in your day to learn something new, or learning something new means even more work for you. There's been high turnover in the C-Suite over the last few years that really doesn't look/feel good internally or externally.

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Kantar Response
4y
Thank you for taking the time to submit your review, your feedback is important for us so we can learn from your experiences.
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