A lack of diversity in clientelle bit the company hard when the oil industry changed for the worst. There still remains a lack of attention in seeking growth outside of the core industries, however that is changing. During the last 2 years, Long View underwent some difficult times, lost many good people and some true colours were shown by middle management, which has been a let down. Aside from this all, the core values of the company remain the same and an upswing will return Long View to its roots as a top-north service, product and support company.