3.0
Jan 19, 2015
Recommend
CEO approval
Business Outlook
Pros
Great brand with a long history of fit and comfort in the Athletic Footwear business. The brand is well managed from the US and has solid business operating principles and practices.
Cons
New Balance trades on it's history too much. The brand has a strong following in the older demographic range making it difficult to compete in the team and youth markets where margins and launches are more likely to prosper.