Is REI a good company to work for as a Frontline Associate?

Frontline Associate professionals working at REI have rated their employer with 4.4 out of 5 stars in 50 Glassdoor reviews. This is a higher than average score with the overall rating of REI employees being 3.6 out of 5 stars. Search open Frontline Associate Jobs at REI now and start preparing for your job interview by browsing frequently asked Frontline Associate interview questions at REI .

Does REI pay Frontline Associate employees well?

Frontline Associate professionals rate their compensation and benefits at REI with 4.0 out of 5 stars based on 50 anonymously submitted employee reviews. This is 13.3% better than the company average rating for salary and benefits. Find out more about Frontline Associate salaries at REI.

What are the top reviewed jobs at REI?

Sales Associate (637) , Sales Specialist (464) , Retail Sales Associate (327) , Retail Sales Specialist (179) , Sales Lead (151) , Customer Service Specialist (109) , Customer Service Representative (103) , Cashier (49) , Sales Associate/Cashier (38) , Retail Sales Manager (35) , Customer Service (31) , Warehouse Associate (31) , Sales (30) , Sales Representative (29) , Frontline Cashier (27)

What are the pros of working at REI according to real employee reviews?

"Great for people that enjoy the outdoors particularly if you are looking for deep discounts on outdoor product for yourself." ((in 467 reviews)); "Coworkers are great and the general technical acumen is high." ((in 360 reviews)); "They give you a great discount on all store merchandise as well as comprehensive benefits." ((in 322 reviews)); "REI has a great culture for those who are or want to be involved with the outdoors." ((in 202 reviews)); "Great work life balance is great." ((in 133 reviews))

What are the cons of working at REI according to real employee reviews?

"Low pay and even lower pay for those with over 20 years in the company." ((in 381 reviews)); "Bad management and not much growth" ((in 256 reviews)); "Some managers don't appreciate hard work and favor employees who make them feel liked." ((in 109 reviews)); "Long hours and difficult to have a consistent schedule" ((in 102 reviews)); "Senior Leadership has low awareness of the challenges of getting work done and dismisses the feedback from employees." ((in 59 reviews))

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REI Frontline Associate reviews

4.4

53% would recommend to a friend

(50 total reviews)

Mary Beth Laughton

Not enough data to show CEO approval

89% positive business outlook

Ratings by category

4.6

Work/Life balance

4.4

Diversity & inclusion

4.2

Culture & values

4.1

Senior management

4.0

Compensation and benefits

4.0

Career opportunities

Frontline Associate employees have rated REI with 4.4 out of 5 stars, based on 50 company reviews on Glassdoor. This indicates that most Frontline Associate professionals have an excellent working experience there. REI is rated 25% above average by Frontline Associate professionals compared to other employers within the Retail & Wholesale industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

50 reviews

5.0

Sep 23, 2025

Great Place to Work

Frontline staff

Recommend

CEO approval

Business Outlook

Pros

Fun, great team. Management very involved and present.

Cons

Not really any cons that I can think of besides that you have to pay about $12 a month for parking.

4.0

Jun 9, 2025

Friendly environment

Frontline staff

Recommend

CEO approval

Business Outlook

Pros

Nice coworkers, and Friendly management, You get decent instore and other brand discounts

Cons

Difficult Customers, Fast paced, and will be asked to cover for people who can't make shifts

4.0

May 6, 2025

Enjoyable environment for a retail job

Frontline associate

Recommend

CEO approval

Business Outlook

Pros

Great management, good amount of transparency and communication

Cons

Customers of course, scheduling could be better

Viewing 1 - 3 of 50 Reviews

Jobs at REI

Regional Director of Stores, Southeast

Department Manager, Clothing/Footwear

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REI Frontline Associate reviews

Ratings by category

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Great Place to Work

Friendly environment

Enjoyable environment for a retail job

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