Semrush reviews

4.0

77% would recommend to a friend

(595 total reviews)
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Bill Wagner

83% approve of CEO

63% positive business outlook

Semrush has an employee rating of 4.0 out of 5 stars, based on 595 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Semrush employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.6 stars).

Reviews by job title

595 reviews
1.0
Mar 12, 2024
Recommend
CEO approval
Business Outlook

Pros

Semrush did offer valuable training and learning opportunities, particularly regarding their solid product. This aspect could be highlighted as a positive takeaway from the experience.

Cons

Working at Semrush was a frustrating experience due to numerous organizational shortcomings. Communication and trust were severely lacking, creating a sense of uncertainty and disconnection among employees. At the managerial level, there was a noticeable lack of direction and competence, leading to confusion and frustration within teams. One of the most concerning issues was the constant changes in the sales compensation structure. Quotas were frequently increased while sales reps were paid less, creating a demotivating environment and eroding trust in the company's leadership. Excuses such as "we're flexible to changes" were commonplace, but it became evident that these changes were not well thought out and often compromised employee well-being. Furthermore, it was disheartening to see the CEO's disregard for the sales team's importance within the company. This lack of belief in the sales function translated to zero motivation for employees, further exacerbating the already poor morale. Overall, working at Semrush felt like being on unstable ground, with the constant fear of job insecurity looming overhead. The company's focus on pleasing investors at the expense of its employees' well-being only added to the dissatisfaction. It's clear that significant changes are needed to create a more satisfactory and sustainable work environment.

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Semrush Response
2y
Dear Colleague, Thank you for the feedback. We always try to ensure that communications about upcoming changes are made in advance, as clearly and openly as possible. We understand that all changes can make people worried and insecure; but sometimes they are needed as an opportunity to drive the business to success. Apologies for any inconvenience caused, and thank you once again for sharing your opinion here! Yours, the Semrush Team
1.0
Jul 6, 2024

KGB Leadership Style

Recommend
CEO approval
Business Outlook

Pros

The product is fantastic, it is one of the best products I have worked in my life.

Cons

I was hired as an Account Executive at the beginning of this year While the salary looked great on paper, the reality is quite different. The company uses a metric called "below the line," where deals with a Monthly Recurring Revenue (MRR) below $1,000 only earn you 40% commission. In my seven months at Semrush, over 80% of my deals fell below this line, resulting in minimal commission, even if you achieve your monthly target , which is very challenging. Semrush aims to position its Enterprise solution ambitiously but lacks patience. The monthly quota makes it impossible to plan strategically for the long term, as they demand quick results. The work environment is driven by fear, unlike anything I've experienced before. Management focuses heavily on micromanagement metrics, such as the number of calls and emails sent, rather than trusting their employees. There is no space to express your concerns, they are not interested in that. There is no work-life balance; expect to work 12-hour days to meet your goals and attend numerous meetings where you constantly have to justify your actions. There is no room for failure—they demand results every single month. Even if you achieve over 100% of your quota one month, it doesn’t matter, as they don't evaluate results quarterly. This approach is unreasonable and unsustainable.

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Semrush Response
1y
Dear colleague, Thank you for sharing your feedback. We’d like to address some of your concerns: First, we’re delighted to hear you appreciate the product! Regarding your experience with the company, we’re sorry to hear you’re considering other opportunities. We take all management concerns very seriously. So much so, that earlier this year, we launched a leadership development program to improve our managers’ support for their teams. In terms of goals and commissions, our compensation structure is designed to reward performance and align with our business targets. Sales is a results-driven function, and commissions reflect individual efforts and achievements. We also fully understand the importance of work-life balance while meeting monthly goals. We encourage you to discuss any workload or prioritization concerns with your HRBP or manager. Your feedback is essential for our improvement. Thank you once again! Yours, the Semrush Team
1.0
Sep 15, 2025
Recommend
CEO approval
Business Outlook

Pros

You'll meet amazing guys and gals among your peers. And I am incredibly grateful for that.

Cons

Reading through the list of reviews, I see how after every heartfelt one a 5 star thingy appears. And that's what prompted me to share my own experience. Cause it's is how Semrush is or was for the year I've spent there. Keeping a straight face, while collectively deciding how to handle mounting criticism or backlash in a dedicated Slack channel. There are stories from old-timers about how great the culture and the vibe were. And there's reality when old-timers are let go in one day after 8-10 years of work and dedication. They keep replying in comments that "they need to adapt for x,y,z. And that they are aimed at leading and scaling" Well, I am all for strategic decisions, which were none. It's just a mess. Multiple times you come to work for the news of a new big shiny change without any clear communication from high-ups. People got more and more frustrated. And then the fear of lay-offs with that storm has been added on top. There are mid-high managers who go around talking about greatness and unrealistic ideas of market conquering. And then there are people who work hard, trying to catch up with bloated egos and weird expectations, and then they are just thrown out. And how's that for a fact: they laid off 120 or 150 people (like 10% I guess of the workforce), including me. And the strangest part is that my direct manager was not aware of the incoming thing until it happened. How do you decide to let so many people go without even talking to those who really know what the people are doing or how they are performing? 🤷‍♂️ They just let go of those who were easier to fire cause of contracts, salaries, and other things that have nothing to do with performance (they said it themselves). AI SEO is the new priority, but they let go even those who worked on it, too. And that should tell you a lot about the company and how the things are looking there. Maybe it will change, but after a year I will not recommend it to a friend.

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Semrush Response
9mo
Dear Sender, We’re sorry to hear that you were affected by the recent changes at our company, and understand the frustration that comes with it. With the industry changing at such a rapid pace, it's essential to adapt and meet the new needs of the market. We look forward to continuing our commitment and path on leading marketers in SEO and the AI SEO space, as well as put the structure in place to build for scale. Wishing you luck in your next chapter. Yours, the Semrush Team
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