First, regional managers don’t check in with communities as often as many onsite teams need. More consistent communication and genuine support would help teams feel connected and better equipped to handle ongoing changes.
The shift to “earned” Friday Rest and Recharge closures has also been difficult. While performance-based criteria make sense, the standards don’t feel consistent across the company. Onsite teams are closely evaluated, while expectations for home office teams aren’t as clear. This imbalance can be discouraging, especially when the bulk of the workload still falls on onsite staff.
There’s also a disconnect around reviews. Communities are expected to gather reviews from prospects and residents, yet home office teams collect internal reviews from their own departments. The uneven expectations reinforce the sense that onsite and home office teams are held to different standards.
Company-wide meetings sometimes highlight promotions or achievements of higher-level staff, which can feel tone-deaf for onsite teams navigating heavier responsibilities and ongoing adjustments. While celebrating success is important, the timing and delivery can come across as out of touch with what many are struggling through day to day.
Another ongoing challenge is how concerns are received by home office. When issues are brought up—whether about scheduling, reviews, or operational changes—responses can feel brushed off or met with a “just stay positive” approach. Many employees would appreciate being genuinely heard and given realistic, transparent responses rather than quick reassurances that don’t address the underlying issues.
As responsibilities increase—such as move-in inspections, post-work inspections, and move-out inspections tied to process changes—benefits continue to shrink. This combination can feel very deflating.
Overall, this company has a strong foundation and genuinely wants to grow, but improving communication, listening more actively to onsite concerns, and creating consistent expectations across all departments would make a significant positive impact.
