Pros
- A very relaxed environment, which is great for people who are looking to get away from high stress jobs, get into their first job or are looking to break into the IT industry. - Casual dress code makes it comfortable to work, and the beer cart Fridays are popular (but they get old quickly... you don't want to get drunk with your boss around!). - Hours are reasonable, it is very uncommon to have to work more than 8 hours a day, and if you have to work longer, it is generally because you want to save yourself some work on the next day!
Cons
- Salaries are very low, and only the very top performers are promoted - if you're just average, you won't be going anywhere. If you want to stay in the IT industry, use Softchoice as a launching point for a career with another company. This also leads to major turnover... so expect to change loyalties frequently. - Limited options for lunch means that you either have to pack lunch frequently, or are eating McDonalds junk more often than you would want to. - Though they don't award promotions for tenure, there is clearly a sense that if you aren't in sales, you aren't going anywhere. Don't try to launch your career from marketing / finance / IT.