TikTok reviews

3.2

43% would recommend to a friend

(6,284 total reviews)
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Shou Zi Chew

62% approve of CEO

41% positive business outlook

TikTok has an employee rating of 3.2 out of 5 stars, based on 6,284 company reviews on Glassdoor which indicates that most employees have a good working experience there. The TikTok employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

6K reviews
3.0
Jun 26, 2026
Recommend
CEO approval
Business Outlook

Pros

-Strong peer culture, especially among junior and mid-level employees. -Many ICs were hardworking, collaborative, and willing to support one another despite intense pressure. -Fast-growing company with significant exposure to high-impact, business-critical projects. -Strong visible investment in diversity and inclusion initiatives, with meaningful efforts to build a more inclusive workplace. -Opportunities to work on ambitious projects at scale, often with direct visibility into major business priorities.

Cons

-Work-life balance was consistently difficult. Expectations often exceeded the team's realistic capacity. -Sales compensation was below industry standard, especially relative to workload, quota pressure, and business impact. -Quota-setting was a black box. Sellers had very little input into targets, and the rationale behind goals was often unclear. -Company values were sometimes used less as operating principles and more as tools to pressure, isolate, or criticize employees perceived as insufficiently aligned. -Senior leaders often took credit for IC work when outcomes were positive, while blame was pushed down when results missed expectations. -Favoritism was widespread in my experience, and I observed multiple situations that appeared retaliatory toward employees who raised concerns or challenged leadership decisions. -Some products were oversold before they were fully thought through or operationally ready, creating the appearance of growth or activation while pushing the burden onto sales, client solutions, and product teams. -ICs frequently carried workloads well beyond their scoped responsibilities, often covering what should have been multiple roles. -People managers were denied the needed headcount, which normalized overwork instead of addressing resourcing gaps. -Product teams were severely understaffed and overextended, which created downstream issues for sales and client-facing teams. -Burnout in sales and client solutions was high. Many employees seemed to last only one to two years before leaving. Compensation promises were not always handled transparently. In some cases, expected salary increases were replaced or offset with RSUs. RED FLAG -As a people manager, I was sometimes told what performance ratings to assign by senior leaders who had little or no direct engagement with the ICs being reviewed. This made the review process feel predetermined rather than evidence-based.

Viewing 4 - 6 of 6,284 Reviews

Glassdoor has 8,028 TikTok reviews submitted anonymously by TikTok employees. Read employee reviews and ratings on Glassdoor to decide if TikTok is right for you.