1. All previous DMs were fired and 2 of the worst ones were kept because they knew how to be two faced and female dogs. New DMs came in but no reqs were open for anyone to apply to promote up. They were already chosen.
2. Payroll cut to 95hrs no matter task/shipment/sales
3. No raises for 2025 for all employees
4. In Oct 2024 all ASM positions were terminated unless a 2mill+ store
5. Warehouse layoffs, Tech Layoffs, office layoffs/customer service layoffs
6. Randel and Kelly have destroyed/abandoned any core values from the beloved brand. Everything is about punishing your team for not making sales but the rebrand is their fault.
7. Friends are being brought in to work for the office from Swarovski,Gucci and given positions they have no experience in and lovely wages/bonuses.
8. In 2023 new day was announced and it was because they wanted to be like coach/gucci/LV as that is Kelly,Jackie and Allison type of style. Wanted customers who were stylish, 30-55, rich, and popular because the current customers vera had were dying off. (Their exact words on the slideshow)
9. Stores are closing specifically brand and you will find out 30 days before if you are lucky
10. They do not want to hear your opinion about new day. You will be bullied/belittled and told you are incapable of doing your job. when in reality they made horrible products and turned their backs on customers and employees.