5.0
Jul 22, 2020
Recommend
CEO approval
Business Outlook
Pros
Contextual is on the rise again and Vibrant is well positioned to take advantage of the decline of the third party cookie. Its a much smaller company than it used to be so anyone who is willing to come in and roll up their sleeves can make a huge impact!
Cons
The prior management made some gaffes that really set Vibrant back and so its been a game of catch up since 2018. Missed a crucial window for DSP integration but there are new paths they can take advantage of now.