Where to begin?
Oh I know... let's start where Volusion "jumped the shark" - MOZU. What a pile of junk that idea was. MOZU has lost the company a colossal amount of money and even worse, it wasted valuable time for the company which allowed competitors such as Shopify and BigCommerce to surpass Volusion as a leader in the SMB space.
Did Volusion learn it's lesson? Of course... oh wait. No, no they didn't. Here comes along a 3rd brand... "Material". Initially designed to be a free model, that will likely change once they get enough hooks into the skin of the customer base. Once again, what a huge waste of time and resources.
So with Volusion you have 3 brands.... MOZU - a wannabe major enterprise type platform, Volusion - an antiquated SMB platform, and Material - jury is still out on what this will be but my guess is a wannabe Weebly but limited to ecommerce and not as functional.
The sad part is that if Volusion had just focused on their namesake brand, they probably would be in a great spot today. Instead, things are so bad that Volusion has had massive layoffs, excuse me, massive "individual firings" to save money and not have to pay unemployment benefits.
Literally all the good talent has either left Volusion or became too expensive to retain. Road maps are pointless because everything gets delayed, delayed, delayed and then next thing you know, Volusion will probably have a 4th brand spinning off from an idea that was supposed to be on the core platform road map.
I truly feel awful for anyone that remains loyal to this company because Volusion has ZERO loyalty to it's people. Honestly, I feel lucky at this point to have been let go because of the new opportunity I have, I just wish I would have seen the writing on the wall sooner and I wish that I had left on my own terms. I am sure that this will come off as sour grapes for having been let go, but I truly advise anyone considering to join the Volusion team to stay far, far away. NOTE: Every department will have their pitch about why you should join and how the company is changing for the better.... Nothing ever got better during my entire time with Volusion. Only worse... much worse.
The really funny thing is that the company has been pitching the idea of an IPO since 2008 and now they'll be lucky if anyone decides to buy them out simply for the data.
