In the last year we have 2 CEOs. Both have made morale destroying errors
The first decided that during a pandemic, a good response was to reduce everyone's pay by 10%, then when the company went on to successfully get through the pandemic and achieve double digit growth and it's highest ever share price, told employees that had achieved this for them, that they weren't getting any of the money back
This CEO then left with millions
In comes a new CEO and his idea of motivating employees that have worked hard the past year from home, is to tell large numbers of them they need to improve
This rating was given with no previous warning, no chance to work on any areas to improve, just out of the blue large numbers of staff were told they need to improve
This strategy does not make people work harder or like the company more. It wrecks morale. Especially when given with no warning and in many cases with their manager having to make up reasons to justify it at year end
Those that were given this rating are now finding out they have had minimal or no pay increases.
How do you honestly think these people will react? If you think they are going to work harder or push themselves to be better, you're wrong. They will be less productive, less motivated and apathetic to the companies success
People that work in this industry talk to others in the industry. The damage this ill thought out strategy will have on recruitment and employee turnover will last years