The GTM team, specifically the Sales Team has been unstable the last couple of years with lack of strong senior leadership. They hired a CRO from their primary competitor and he was only there for 11 months due to undisclosed circumstances. The next CRO search took nearly 6 months before landing on a person who had never been a CRO before but had a cool story at a user generated content company, no familiarity with the Design and UXR space.
The new CRO brought in his own people and handed over cherry picked accounts, ignoring long standing relationships the prior reps had with the customer/prospects or reps that had earned the right to manage larger accounts. There's very much a "Boy's Club" mentality that has developed.
Another red flag is there is no formal commission document that is signed off on and can be subject to change. One of the sales teams didn't get their quota until the quarter was already underway and expected to make a number given to them in quarter.
In terms of the product, the company has shifted away from their core Diary tool (literally no updates in 2025, look at the public Release notes). The participant panel also has been stagnant, relying only on word of mouth. They seem to be having an identity crisis since they were slow to roll out meaningful AI features in 2025 while deciding their approach and laid off their Head of AI toward the end of the year when had laid the groundwork while the Leadership team was deciding what path to take.
The excitement level and engagement among the employees is way down and morale has been skeptical at best with all the changes and figuring out what will stick moving forward.
