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Outcome Driven Marketing Through Data Chief Business & Marketing Officer Damian Garbaccio is featured on BDEX's Deconstructing Data Podcast where he discusses the path that led him to Affinity Solutions and Affinity's new media measurement innovations that will help marketers achieve better outcomes. To listen to the full episode: https://hubs.la/Q01vSHZb0 To watch on YouTube: https://hubs.la/Q01vSH-60
How Purchase Data Can Fuel The Media Ecosystem Our CEO Jonathan Silver is featured in a Beet.TV video where he explains how Affinity Solutions is providing consumer purchase data for a range of use cases. Click the image below to watch the featured segment.
Affinity Solutions Improves Campaign Planning Check out AdExchanger's special feature on Affinity’s new platform Comet™ and how it can help marketers understand what their audiences are buying and watching and plan video campaigns accordingly. Advertisers can now use Comet™ to plan and buy custom audiences on TV and video channels, including linear, streaming and online video. Click the image below to read the full article. To learn more about Comet™ : https://lnkd.in/eCQB_uW5
CADENT & AFFINITY SOLUTIONS PARTNER Cadent, the largest independent platform for advanced TV advertising, partners with Affinity Solutions, the leading consumer purchase data platform. Combining data-driven TV advertising with the power of purchase behavior insights, will boost in performance for advertisers looking to implement campaigns across audiences who purchase specific brands or categories. Click this link to access the full Press Release --> https://lnkd.in/eyakT6c4
Cadent/Affinity Solutions highlighted in VideoWeek. Cadent and Affinity Solutions teaming up to give advertisers access to Affinity’s Consumer Purchase Audiences on Cadent’s Aperture Audience Data Marketplace was featured in VideoWeek.
3 THINGS TO KNOW ABOUT CONSUMER SPENDING National Retail Federation's head of research Mark Mathews and Affinity Solutions CEO Jonathan Silver discussed the forces that are propelling consumers to spend.
Affinity Solutions CEO Jonathan Silver sat down with Katherine Cullen and Mark Matthews from the National Retail Federation to discuss their co-developed White Paper: Consumer Outlook for 2023, Expecting the Unexpected, How Consumers Surprised us in 2022. Click this link to download a copy of the White paper --> https://hubs.la/Q01ykXms0
Wholesale Inflation Drops Much More Than Expected; Retail Sales Drop 1.1% CEO of Affinity Solutions Jonathan Silver shares in today's U.S. News & World Report feature that while consumers have increased their purchases of services it has not come at the expense of sales of goods. Check out the full article: https://hubs.la/Q01yrtfp0
Despite December Slow Down In Consumer Spend, Holiday Sales Were Up 8.3% Affinity Solutions CEO Jonathan Silver featured in Forbes View the full article by clicking the image below or this link --> https://hubs.la/Q01yPsd30 Click this link to Download the Collaborative Affinity / National Retail Federation White Paper - Consumer Outlook for 2023, Expecting the Unexpected, How Consumers Surprised us in 2022: https://hubs.la/Q01yPnnJ0
Retail sales beat expectations, but inflation is causing a shift in spending. Affinity Solutions CEO, Jonathan Silver, shares his thoughts with Scott Horsley on NPR’s All Things Considered.
